Global experience design company, Imagination, has announced Tom Gray’s appointment as chief strategy officer.

In this role, Tom will support Imagination’s CEO, Patrick Reid, the global leadership team and the strategy team as the business grows and evolves.

Tom Gray has joined Imagination from the world of innovation consulting, having been director at Fahrenheit 212 where he helped grow the European business, working with clients such as IKEA, Audi, HSBC and Diageo. He also continues to work with UK start-ups, including deep tech start-up FocalPoint Positioning, where he helped develop its product and go to market strategy and secure recent Series B Venture funding.

Tom has already played a key role as a consultant with Imagination over the last few months, helping to develop Imagination’s new positioning and offers, and working with teams across the network to deliver global projects and grow the client base.

One of Tom’s main responsibilities will be generating new business for Imagination, along with developing capabilities inhouse and through partnerships, and embedding creative tools and methodologies. He will also accelerate Imagination’s culture of Independent Creativity.

Tom Gray, chief strategy officer at Imagination says, “Imagination has always been a leader in creating and delivering ground-breaking work. I’m excited to join the team to help bring strategic-led creativity, commercial focus and design thinking to the big challenges that our clients face as they respond to changing customer behaviour, technology and societal shifts.”