WEDNESDAY 27 JAN 2021 2:55 PM


Interbrand Group announced the promotion of Gonzalo Brujó to global president, effective 1 February. Currently the global chief growth officer of Omnicom Group’s Interbrand Group, Brujó steps into this newly created role with expansive leadership experience and will be responsible for the day-to-day operations of Interbrand Group around the world.

Charles Trevail will continue in his role as global chief executive officer of Interbrand Group. Brujó has been global chief growth officer of the Interbrand Group for three years. Prior to that, he spent more than 15 years scaling the Interbrand business in Europe, Latin America and the Middle East.

Having partnered with a variety of leading global businesses to solve strategic brand, marketing and communication challenges, Brujó is passionate about helping companies in all sectors drive growth. He has advised many of the world’s best-known brands, including Santander, the Coca-Cola Company, Iberia, Volkswagen Group, Zara, Renault, Huawei, Uber, LatAm and Axa.

Additionally, Brujó is a professor at several business schools including IE Business School, the University of Navarra and the LVMH Academy, and is the author of a number of brand books, including 'The Secrets of Luxury,' 'Managing Brands in Fashion,' 'The New Generation of Value' and 'Lanmarq.'

“It’s a great honour to step into this senior leadership role in the Interbrand Group, at such a pivotal moment,” says Brujó. “The role that brands play in our lives is fundamentally changing – as is the world we live in. Branding is no longer a moment in time – and the brands that stand still, will quickly lose relevance. I am excited to partner with Charles and our Executive teams around the world, who collaborate with our clients every day to achieve brilliant and highly commercial results, in this challenging landscape.”

Interbrand partners with more than 650 of the world's best-known brands, to deliver what the company calls 'iconic moves,' defined as bold steps brands take to leap ahead of customer expectation and drive competitive advantage.