Global channel agency Sherpa announced the appointment of Laura Monselice as head of platform.

In her role of head of platform – a first for Sherpa – Laura will be leading the development and launch of Sherpa’s Partner Activate technology as well as leading Sherpa’s PRM team.

She will be working across Sherpa’s full client set, driving programmes to improve technology uptake and usage, whilst also focusing on the agency’s ambitious, new business and growth plans.

Reporting into CEO Tom Perry, Laura joins the Sherpa team at an important time for the agency, with shifting Channel environments increasing the pressure to get cut-through with partners – due to heightened competitive activity among vendors and the emergence of multiple marketplaces – Laura brings with her the skills and experience to help increase adoption and engagement for Sherpa’s clients.

A veteran in digital transformation, Laura has twenty years’ experience in both AdTech and agency life at GroupM/Mindshare, with an understanding of the marketing and advertising ecosystem, including B2C and B2B strategies. Having previously held the role of product strategy at Carbon (a revenue and data management platform for publishers), Laura has worked on notable accounts such as, Land Rover Group, Unilever, American Express, HSBC and Mazda.

Laura Monselice, says, “Channel marketing has so much potential for innovation, and this is what attracted me to the space. I’m excited to be joining a forward-thinking agency like Sherpa and offer my MarTech and advertising experience during this moment of great transformation.”