UM, IPG Mediabrands leading media network, is boosting its senior leadership team with the appointment of Natasha Murray as its chief client officer.

Murray will report directly into UM’s UK CEO Rachel Forde, with a remit to deliver future-fit blueprints for clients across the board, working with them to develop long-term ambitions into commercial strategies. Her role will include building multi-disciplinary teams to develop bespoke solutions for clients’ current and emerging challenges.

Murray joins from Newsworks’ Team Nation, the first-ever alliance between all news industry publishers, working with the Cabinet Office and MG OMD’s OmniGOV. 

Murray brings extensive senior board-level experience to the role, including head of client service and then four years as managing director at Havas Media UK. She was also director of client partnerships at Guardian News and Media.

She has worked across a wide range of sectors and clients during her career to date, including TUI, Vodafone, Visa, Google and Pernod Ricard UK.

Rachel Forde, UM UK CEO, says, “We’ve got a full and thriving management team focused on taking UM and our clients to the next level - and in Natasha, we have someone who is totally aligned to our future-fit approach to our clients’ businesses. She’s one of the leading lights of our industry - her work with the IPA, NABS, and WACL demonstrates the level of commitment she’s shown over the course of her career. We are really excited about the impact she will have on our clients’ business as well as the agency as a whole.”