TUESDAY 3 AUG 2021 12:59 PM


What's Possible, the new marketing group from the people behind The Specialist Works, has announced the appointment of Quintus Potgieter to the newly created role of editorial manager, overseeing their innovative marketing community.

What's Possible Community is a new and unique content-rich hub where growth-minded marketers can hang out, learn, and do business together. Potgieter will curate content, facilitate discussions, and create an exciting events programme, including exclusive invitation-only sessions and intimate roundtables where marketers from dynamic growth brands can network and learn from others who share similar challenges. Other benefits include a private marketplace of exclusive offers, brand partnerships and training. 

Potgieter will use his substantial radio and podcasting experience to bring a unique editorial style to the community. He is the founder of Quintessential, a South African specialist in digital content and media production and nominated for Best Internet Radio Show at the South African Radio Awards. He will report to Sharon Cahill Browne, who oversees the group's brand and marketing.

Potgieter says, "I'm looking forward to extracting the unique knowledge that the movers and shakers in these dynamic businesses can share with our community. And I cannot wait to begin building a strong network of growth-minded marketers who can chart a course forward in this new normal. I hope to learn a thing or two and assist with engineering organic, digital-first marketing greatness". 

Sharon Cahill Browne, managing partner at What's Possible Group, says, "Quintus's appointment is incredibly exciting for What's Possible. Putting the spotlight on smart marketers allows us to have an ongoing conversation with the things that matter most to our clients. Our community is for them - a space where they can share experiences, learn from each other, and ultimately drive success. We can't wait to see what Quintus makes possible."