Sopro Group strengthens its senior management team by appointing Ana Ansell as its first chief marketing officer. Her remit is to support company growth plans and international expansion for brands including Sopro, Outbase and Founders Hub, bringing her extensive start-up experience to bear with campaigns targeting B2B marketing and sales audiences.

Ana joins Sopro from Streetbees, where she rebuilt the marketing function for one of LinkedIn’s top 10 start-ups. Previously, Ana has led marketing teams at Visa, Travelex, MoneyGram and Triad Group Plc. Consistently helping businesses grow, Ana’s track record of scaling start-ups began when she joined WorldPay as employee number 20.  Since then, Ana has also accumulated agency-side experience and supported successful acquisitions and investment rounds in several roles. 

Ryan Welmans, CEO at Sopro, says, “It gives us great pleasure to welcome Ana to the Sopro Group leadership team and we look forward to benefitting from her extensive experience and talent. Our growth has accelerated during the pandemic as email prospecting offers a great, and often the only, way to reach the increasing numbers of homeworkers who are keeping businesses running. We plan to continue doubling our business for the next four years and as a privately owned business with revenues in excess of £10 million, attracting experienced and innovative growth experts like Ana is vital.”              

Ansell adds, “Every B2B brand in the world needs marketing to deliver high quality leads and support business growth by helping sales win new customers. Sopro Group elevates the technical performance and personalisation needed to identify and engage prospects successfully using email. When I saw the results – that are publicly available and the best email engagement rates in the world, consistently outperforming every other B2B channel I’ve used - it was an easy decision to join.

Ana’s team will also support the Group’s SaaS offering Outbase and the development of the Founders Hub, which offers business owners and entrepreneurs a free peer to peer community which includes several Sopro Group incubator businesses.