Stint, the student work app, has announced the appointment of Harry Lang as its first chief marketing officer. This senior hire comes as Stint looks to drive forward its ambitious growth plans going into 2022.

Lang will lead, grow and mature the marketing team with a focus on building brand strategy and brand awareness, improving use of analytics and reporting, and introducing an affiliate marketing and partnerships strategy. 

With over 22 years in the marketing sector, Lang holds extensive experience in omnichannel marketing strategy, growth and brand development for global online gaming operators and innovative digital brands. 

He joins Stint from Buzz Bingo, Britain’s biggest bingo business, where he was marketing director, responsible for developing and overseeing its marketing strategy. Lang previously held senior integrated marketing positions at several of the world’s largest online betting and gaming operators including Genting Casinos, bwin and Pinnacle Sports. He began his career at Saatchi & Saatchi and has worked on award-winning advertising campaigns for global brands such as Budweiser, Sony Playstation and Penguin Books. 

Stint connects hospitality operators with their pool of students, who want short, flexible shifts, to help with the 2–3-hour peak periods each day. These students lend a helping hand to permanent staff during the busiest moments, ensuring that businesses have the right number of staff every hour of the day and do not have to compromise customers or costs. 

Lang, chief marketing officer at Stint, says, “Stint is a highly ambitious business changing hospitality for the better. Having watched its growth closely, Sol and Sam have given me an amazing opportunity to lead the marketing team as we grow the brand and expand both the client base and student workforce.”