TUESDAY 20 FEB 2024 11:45 AM


Gem Frith is joining digital marketing agency re:act as design director. In this new role, Frith looks to improve both on and offline experience for clients.

To the re:act team, Frith brings her experience from past positions as former marketing communications lead at iKea in UK and Sweden, and senior creative manager at Halfords. 

This comes in a season of expansions for the agency, as they also appointed new directors for client strategy, creative, and a past client for content and strategy. 

Frith sees this as a good reflection of the company: “Their model of employing ex-client side to their senior team demonstrates a real determination to place the brands at the focus of all activity.” 

Pamela Uddin, re:act co-founder thinks Frith is just what they needed: “It’s the perfect time for Gem to be joining the re:act team. We are increasingly seeing a demand from clients to expand their offline and online activity, and design is one of the most important features for resonating with consumers.”