Goldbug has hired Laura Armstrong, former associate editor at Reach PLC, and Kulwant Sohal, ex-BBC journalist, to enhance its media and video content offering.

Laura Armstrong brings expertise in media relations, while Kulwant Sohal will lead video content as production account director.

The appointments reflect growing demand for media coverage and video content from clients like Amazon and BT Group. Managing director Lara Gould emphasised the importance of storytelling and innovation to deliver impactful results.