Technology communications marketing consultancy, Hotwire, appoints Megan West as director for account based marketing and marketing services in its efforts to strengthen end-to-end, full-service communications across its clientele.

Megan West is joining technology communications marketing consultancy, Hotwire, as director for account based marketing (ABM) and marketing services. This comes after Hotwire announces its full service marketing and ABM capabilities. 

West comes to Hotwire from Brands2Life, where she formerly led the marketing and creative service practices. Before that, she spent a decade of her career at the marketing practice for clients like Service Now and Virgin Media O2.

Bringing in 15+ years of experience in tech business, West’s role at Hotwire will call on her ABM and data expertise. 

Hotwire’s UK CEO, Jeremy Lucas, looks forward to working with her years of industry insight: “She brings decades of experience and has a proven track record of delivering real business impact for her clients. Her leading expertise around ABM and Marketing Services will not only strengthen our consultancy to our existing client base, but will help build and drive a new phase of growth as we accelerate our integrated offer across our 3 R strategy – Reputation, Relationship and Revenue.” 

West also shares the excitement: “I'm passionate about helping technology leaders accelerate growth and at Hotwire, we do this in a truly integrated way by connecting brand to demand."