Bloom UK has named Sophie O’Brien as president and Kelly Badal as vice-president.

O’Brien, client services director at Toucan and founder of the Client Services Collective, brings leadership experience across sectors including e-commerce and FMCG. Badal, strategy director at TMW & Unlimited, is recognised for her commitment to social justice and was the 2024 Bloom Impact Award winner.

Together, they will lead Bloom's 400-strong network of women in communications, building on the organisation's mission to promote equity and future-proof women's careers. Their focus includes continued partnerships, industry collaboration and championing allyship to drive meaningful change.