NEW GLOBAL MEDIA CHANNEL OFFERS THE FINISHED ARTICLE
A new service has been launched that enables PR departments to supply business media with completed stories that are ready for publication – rather than just press releases.
World Business Features (WBF) enables communications professionals to produce features and make them available to business editors worldwide as finished, generic stories. The features are written by a team of business journalists and can be sent with accompanying images. It is hoped the service will find favour among editors who are working with increasingly limited journalistic resources.
WBF targets 45,000 business, finance, economics, investment and technology editors worldwide. Launch features include an investment opportunity in a hybrid-electric light aircraft; where and how to buy gold as an investment; what US IT companies should watch out for when selling products into the UK; and how to invest in the growing Chinese media market.
The resource can be found at www.worldbizfeatures.com.