Glide Technologies, the provider of web based integrated press office software and BroadView, the video strategy and solutions firm have linked up to help corporate communicators find video production and content distribution solutions.

Judging by the amount of new products and services released this year, multimedia press releases, where video and social media content can be embedded into a press release, are a key growth area. By using video clips within press releases, PR and communications teams can connect up more with not only the traditional press, but also blogger and social media communities.

Stuart Maister, MD of BroadView, said “There is now a real appetite for video content from all PR targets. BroadView is well positioned to offer advice, strategy and full production services and Glide Technologies can ensure that distribution is easy and efficient. This is a key part of our strategy to help clients fully leverage their video content across all platforms and audiences.”