A new press release site has been launched to help companies target bloggers with corporate news stories. Brinkwire allows communications professionals to create social media news releases by uploading press releases, images and embedded YouTube clips. With an eye on best practise search engine optimisation, Brinkwire provides hyperlinks from releases back to the appropriate URLs on the client web site.

Brinkwire also claims to use content discovery and content recommendation widgets as well as multiple freeform RSS feeds to alert bloggers and their readers to the news. These widgets provide links to related stories across the internet and, in exchange, other blogs which also make use of the same widgets automatically recommend Brinkwire hosted press releases when appropriate.

The press release site supports a number of social media friendly options such as Twitter and also provides companies with direct access to Google News.

According to Andrew Girdwood, Brinkwire's managing director, “Other press release sites are good at emailing journalists but by using content recommendation widgets, Brinkwire reaches out to bloggers - increasingly vital in today’s online communication strategies.”