Members of the British Association of Communicators in Business have voted to change the name and status of the association to the Institute of Internal Communication (IoIC).

The resolution was passed at an EGM of the association last night (23 September) in London.

“The name reflects the body’s total focus on internal communication and also – with the new Institute title – its commitment to being the guardian of standards and best practice for the sector, with a major emphasis on professional development issues,” said a statement from the body, “The clarity of purpose inherent in being designated a professional institute will support the IoIC in achieving ambitious objectives – aimed at enhancing practitioners’ knowledge and skill levels and increasing society’s awareness of the function’s importance  – which will transform internal communication in the UK.”

The official changeover to Institute status, along with the launch of its new corporate identity, will take place at the annual conference in May 2010. The organisation’s activities will remain focused on professional development, thought leadership, and advocacy.

CiB chairman Dominic Walters added: “We believe that a professional institute is now essential for the sector to reach its full potential.”