FRIDAY 25 SEP 2009 2:15 PM

CSR EFFORTS AWARDED AT THE IVCA CLARIONS

The financial services sector proved that their recent troubles need not impact corporate social responsibility efforts. Both Barclays and Nationwide were winners at today's Clarion Awards, organised by the International Visual Communications Association (IVCA). Other winners included Cancer Research, Shelter and Kingfisher plc.

The awards, established to promote social inclusion, sustainable development and ethical debate were held at London's British Film Institute, saw corporate, digital and broadcast media come together to highlight the best practice in ethical and inclusive communications.

A small number of the winners were interviewed, and these can be listened on the AudioBoo player on Communicate magazine's home page.

The winners were:

·         Advertising and Promotional:
Toyota Motor Europe – Toyota- Lifecycle - Coast
NHS Leicester City – Kicks – The Rocket Science Group
Cancer Research UK – Real Stories - The Bank

·         Strategic Communications:
Hewlett-Packard Company – HP Global Citizenship Report 2008 & Campaign – Context, Alling Henning Associates Inc. And Celery
Ministry of Defence – Don’t be Your Own Worst Enemy – Grosvenor TV
Motability Operations – The Rough Guide to Accessible Britain (Edition 2) – Rough Guides

·         Video:
Barclays Bank – Lion Stoves for Lesotho – BDA
Child Exploitation and Online Protection Centre (CEOP) – The Jigsaw – Straker Films
The Royal College of Nursing – Dignity – How Would You Feel? – I-MOTUS LLP

·         Interactive
Nationwide – Nationwide Education – dbda
Shelter – Trapped – Seefood/Topic

·         Website
Kingfisher plc – Kingfisher plc: Future Homes CR Website – The Group/CR Futures
NHS Blood and Transplant – Give and Let Live – EdComs Ltd
CTVC Ltd – Truetube – CTVC Ltd

·         Viral
NHS Leicester City – Teenage Kicks – The Rocket Science Group
Holocaust Memorial Day Trust – Films For Holocaust Memorial Day 2009 – Knifedge the Creative Network

·         Printed Material
The Wrigley Company – Bin It! Education Programme – EdComs Ltd
Transport For London – Upgrade – Journey into Year 7 – Bite CP Ltd
The Disabilities Trust – A Place For Me – The Disabilities Trust

·         Live Events
The Wrigley Company – Bin It! Live Tour 2005 – 2009 – EdComsLtd
Brent Council – Brent Respect Festival – Brent Council
UK Local Authorities – Recycler the Robot – Waste Watch

·         Consultation
Sainsbury’s – Sainsbury’s Active Kids Get Talking – EdComs Ltd

·         Experiential Campaign
Yorkshire Water – Do One Thing Differently - Logistik
Olympic Host Boroughs’ Students – Construction Crew Project – Olympic Delivery Authority
Young People – ITV Fixers – Public Service Broadcasting Trust

·         Television
BBC Two – The Children of Helen House Revisited – BBC Religion & Ethics
BBC One – The Kindertransport Story – BBC Religion & Ethics
ITV – Redgrave’s Raw Recruits – Outline Productions

·         Radio
National Offender Management Service – Electric Radio Brixton – Prison Radio Association
BBC Radio 4 - My Name Is Iqbal Masih – BBC Radio Drama
Ministry of Defence – Don’t Be Your Own Worst Enemy – Grosvenor TV

·         Books
Brian Clegg – Ecologic – Transworld Publishers

·         IVCA Chairman’s Award
Holocaust Memorial Day Trust – Films for Holocaust Memorial Day 2009 – Knifedge the Creative Network

·         IVCA Champions Award
Beth Courtier, Peter Hore