THURSDAY 29 OCT 2009 5:40 AM


The European Sponsorship Association(ESA), the membership body for the European sponsorship community has announced the shortlist for its annual awards event.

Entries were received from ten European countries and were assessed by an international panel of judges. The second round of judging is underway and winners will be announced on 25th November, at London’s Café de Paris.

The awards event, now in its third year, coincides with ESA’s annual conference, Future Sponsorship, which this year sees speakers from a wide range of companies including Walt Disney, Volvo, PwC, Diageo, Puma and Unicef.

The full programme for the conference can be found at the conference website,

The shortlisted companies are:

Business to Business
BT Team Ellen
DHL Football Delivered
Guinness: Galway Racing Summer Festival
Standard Chartered Great City Race

Business to Community
Bacardi Limited: Champions Drink Responsibly
Balfour Beatty: London Youth Games
Nicotinell: Helping Football Fans Kick the Habit
Turk Telekom: Schools & Beyond - For the Education of Turkey's Young

Business to Consumer
Coke Zero Presents Wayne Rooney's Street Striker
Puma Ocean Racing
Vodafone Taxi Grand Prix
Wrigley's Extra: Extra 90+

Business to Employee
Aviva - Rebrand Staff Engagement Programme
UEFA Champions League - Heineken Internal Table Football Competition (HitFC)
The McDonald's Cup
Turk Telekom: Schools & Beyond - For the Education of Turkey's Young

Bacardi Limited: Champions Drink Responsibly
Puma Ocean Racing
Telefonica O2: The O2 Dublin
Vodafone & Formula One / Vodafone McLaren Mercedes 2009