The V&A and the Metropolitan Police were among the main winners at last night’s British Interactive Media Awards (BIMAs), with the V&A picking up eight awards for two separate campaigns.
With entries up by 25% over the 44 categories, it was perhaps no surprise to see over a thousand digital creatives, suits and clients partying hard at London nightclub Heaven, to celebrate the 26th year of the annual awards event. The Grand Prix was won by the V&A and its agency RKCR/Y&R for the promotional work on the V&A’s exhibition on digital art.
The Metropolitan Police scored wins in two categories for its ‘choose a different ending’ campaign which highlights the dangers of knife carrying. Aimed at a teenage audience the 21 YouTube adverts have now been viewed by more than 3 million viewers.
Despite this year’s glut of awards’ events geared to corporate communications, the BIMAs saw surprisingly few winners showcasing work not geared to a consumer or B2B audience, suggesting the bigger budgets in digital creative communications lie elsewhere.
The full results are:
Award: Grand Prix Winner
Winner: V&A, Recode | Decode, Saint@RKCR/Y&R
Award: Arts & Culture
Winner: V&A, Recode | Decode, Saint@RKCR/Y&R
Award: Automotive
Winner: Trader Connect, Trader Media Group, Fortune Cookie
Award: Business to Business
Winner: Aviva - 1 Day, Soup Digital
Award: Charity & Not for Profit
Winner: iHobo, Publicis London
Award: Consumer Goods & Services
Winner: The Marmarati
Award: Financial Services
Winner: NatWest iPhone App, NatWest & Monitise
Award: Government & Public Sector
Winner: V&A, Recode | Decode, Saint@RKCR/Y&R
Award: Health & Healthcare
Winner: In-Bed, Profero & Aardman
Award: Leisure & Travel
Winner: Little break, Big difference, We Are Social
Award: Media & Entertainment
Winner: The Land of Me, Made in Me & Less Rain
Award: Property, Construction & Engineering
Winner: Pearl Augmented Reality, Imagination
Award: Retail, Services & Utilities
Winner: Hubbub, Head London
Award: Telecoms & Technology
Winner: Meet Android (Google hi-jack) campaign, TBG Digital
Award: Advertising
Winner: Choose a Different Ending, Metropolitan Police, Abbott Mead Vickers BBDO
Award: Blogging
Winner: #sixweeks
Award: Community
Winner: V&A, Recode | Decode, Saint@RKCR/Y&R
Award: Content
Winner: Red Campus, Imagination
Award: Educational & Outreach
Winner: The Curfew, Littleloud
Award: Engagement
Winner: The Marmarati
Award: Games
Winner: Privates
Award: Interactive Installation
Winner: Voicebox robot
Award: Mobile Apps
Winner: Nigella Quick Collection. AKQA
Award: Integrated Campaign
Winner: Choose a Different Ending, Metropolitan Police, Abbott Mead Vickers BBDO
Award: Multi-Platform
Winner: Misfits xp, E4.com, Six to Start and Clerkenwell Productions
Award: Open-Data
Winner: V&A, Recode | Decode, Saint@RKCR/Y&R
Award: Self Promotion
Winner: LBi Mobile Mobile
Award: Student
Winner: WiDrive
Award: Social Media
Winner: Battlefront II, Channel 4 Education, Raw TV / Airlock
Award: Use of Email
Winner: Littlewoods Integrated Christmas Campaign, Indicia
Award: Use of Mobile
Winner: The Wedding Planner by Amanda Wakeley, POD1
Award: Use of Viral / PR
Winner: Epson - Extreme Gamer, twentysix
Award: Web Applications
Winner: Fontdeck
Award: Websites & Microsites
Winner: The Tate Movie Project
Award: Accessibility & Usability
Winner: V&A Search the Collections, the OTHER media
Award: Copywriting
Winner: Route Planner Email, Elvis
Award: Effectiveness
Winner: Home Sheep Home, Aardman Digital
Award: Innovation
Winner: V&A, Recode | Decode, Saint@RKCR/Y&R
Award: Motion Graphics
Winner: The Curfew, Littleloud
Award: Originality
Winner: Diesel - A Hundred Lovers
Award: Sound
Winner: LG SL series - Behind the Picture, Publicis Modem
Award: Strategy
Winner: V&A, Recode | Decode, Saint@RKCR/Y&R
Award: Technical Achievement
Winner: The Newspaper Club
Award: Visual Design
Winner: Digital Podge, Line Digital
