Last night heralded the opening of the 29th BIMA awards ceremony. Held at One Mayfair, the event was attended by the nation’s digital elite who were honoured for the UK’s most creative digital and interactive work.

AKQA wins dominated the awards. The agency won a total of seven categories including the prestigious trophy for Agency of the Year 2013. OgilvyOne also swept to success yet again with their much lauded ‘The Gnome Experiment’. It left the awards with another five prizes, including the overall Grand Prix award, for its already overflowing trophy shelf.

‘The Gnome Experiment’ was beaten however by WCRS in both the category for Education and Outreach and for the acclaimed Minor Miracle award. WCRS, whose work for the national domestic violence charity, Woman’s Aid, focussed on developing a provocative commercial that simply asks, “Will you turn a blind eye to domestic violence?”

The campaign generated a PR value of over £200,000 for the charity during its first burst. Delta Tre, 13 Strides and Two Four are also thought to have had a successful night, after their work for the Channel 4 Digital Paralympics won prizes in both the ‘Public Life’ category and ‘Multi-Platform’ discipline in which Windfall Films and Digit also received commendation for their ‘D-Day: As it happens’ project.

Justin Pearse, head of marketing at Bite and executive committee member for BIMA, said, "The entries to this year’s Bima Awards showed incredible levels of creativity and, critically, effectiveness. Each year we see the quality of the work increasing and the award winners announced last night demonstrate the brilliance of the UK digital industry, which Bima is proud to represent, in delivering world beating campaigns."