SUNDAY 22 SEP 2013 12:32 AM


Highlighting the institution’s strong heritage, the launch of a new visual identity is aimed at communicating the university's reputation as a world-class and modern learning environment.

Working with The Team since May, the identity refresh was a collaborative branding exercise that engaged with the Royal Holloway University’s multiple stakeholders at every stage of the process.

The Team’s creative lead on the project, Aidan Brennan, said; “What emerged from our research was a desire to present Royal Holloway as a memorable place to study. We wanted to create an identity that is an honest representation of the institution that also challenges some popular misconceptions. The new brand provides a revived sense of place, balancing the reality of its inspirational close community and the University's rich heritage.”

Inspired by the university’s campus, in particular the grandeur of the Founder’s building, The Team devised a new colour scheme combining the brick red of the Founder's building with a solid slate grey.

They based the main motif of the logo coat on the University’s coat of arms which represents the heritage and legacy of the institution, and gave the chosen patterns a contemporary edge with a smart new look and feel – beautifully balancing the old and the new.

The Royal Holloway’s director of external relations and communications, Helen Coleman, said; “The purpose of this project was to clarify and strengthen our position as one of the world’s best universities. We are delighted with the new design. Our new brand will help us to clearly communicate the key strengths that make us stand out, including our outstanding campus, a first-class, personalised education and an unbeatable student experience.”