THURSDAY 26 SEP 2013 10:09 PM

CORPORATE ENGAGEMENT AWARDS 2013 WINNERS ANNOUNCED

Last night’s gala dinner and awards show held at London’s Russell Hotel celebrated the winners of the 2013 Corporate Engagement Awards.

The event, hosted by Paralympian, Ade Adepitan, saw thirteen different partnerships take home gold awards. The 19 categories honoured the best in corporate sponsorship and philanthropy and were judged by a panel of experts.

 project, a programme that was launched in 2011 as a response to the government’s call for the development of entrepreneurship awareness programmes. It now provides assistance for the UK’s SMEs by providing low-cost high street premises.PopUp Britain’s Intuit and StartUp BritainThe grand prix award went to 

“This was the third year for the Corporate Engagement Awards. We hosted it at a larger venue; we had more judges, with a higher profile emcee. But the biggest growth came in the calibre of entry,” said Andrew Thomas, publishing editor of Communicate magazine.

“We were bowled over by the creativity, strategic insight and implementation skills of the campaigns and partnerships demonstrated by the shortlisted companies. There's good in business, and the Corporate Engagement Awards celebrate it."

’s #1every5 project, which won three.Aviva, which won two gold trophies, and 20th Century Fox and Hyde Park. Seventeen gold awards were distributed across 19 categories, celebrating the work of partnerships between for example, 

The full list of winners is as follows:

Sector

Best arts and culture partnership

Gold - BT National Portrait Gallery Road to 2012

Silver - Lansons Communications and HighTide Partnership

Bronze – National Portrait Gallery and FTI Consulting for Late Shift

Bronze - The Southwold Concert Series

Highly commended - Aberdeen Asset Management Partnership with Jazz FM

Best charity collaboration

Silver - Summer of Sport Bronze - CMS Charity Partnership

Highly commended - 20 Years of War Child Exhibition

Best partnership in sports and leisure

Gold - TCS Amsterdam Marathon: Running with Business Impact

Silver - McDonald’s Grassroots Football Programme: Ten Years of Teamwork

Bronze - UPS and London 2012

Best combined partnership

Gold - Aviva #1every5

Silver - Mencap's Little Noise Sessions in association with Toshiba

Bronze - Creative Pioneers Challenge

Highly commended - Summer of Sport Strategy

Best open-ended partnership

Gold - Intuit, PopUp Britain

Bronze - MasterCard, WFP campaign

Best collaboration for a single event

Gold - Hyde Park Winter Wonderland meets Ice Age 4

Silver - Mencap's Little Noise Sessions in association with Toshiba

Bronze - IBM and Ketchum - Winning at Wimbledon

Highly commended - UPS and London 2012

Best pro bono work for charitable, social or ethical cause

Gold - BRIGHT

Silver - The Southwold Concert Series

Bronze - Industry and Education Engagement

Bronze - Shelter Programme

Highly commended - Increasing the Bandwidth for the 30% Club programme with BNY Mellon

Most effective long-term philanthropic scheme, foundation or programme

Gold - Waitrose Community Matters

Silver - The Southwold Concert Series

Bronze - Rural Broadband Working Group

Highly commended - TelecityGroup’s programme providing support and education to disadvantaged young people

Most innovative collaboration

Gold - 20 Years of War Child Exhibition: Slinkachu Collaboration

Silver - The water-food-energy nexus live debates

Bronze - The Transform Programme

 

Objective

Best programme to raise brand awareness

Gold -TCS Amsterdam Marathon: Running with Business Impact

Silver - Aberdeen Asset Management Scottish Open 2013

Bronze - MasterCard, WFP campaign

Best alignment with brand values through partnership or collaboration

Gold - Hyde Park Winter Wonderland meets Ice Age 4

Silver – BT. Bringing us all together for London 2012

Silver - Working Together to Improve People's Lives through Technology

Bronze - National Portrait Gallery and FTI Consulting for Late Shift

Best employee engagement programme

Gold - IWitness Global Citizens Programme – The IKEA Foundation

Gold - UPS and London 2012 Silver - Games Maker Orientation

 

Events

Best foundation programme

Gold – Minigrants ArcelorMittal Foundation

Silver - The British Gas Energy Trust Activity

Best PR and external communication during an engagement programme

Gold - Aviva #1every5

Bronze - IBM and Ketchum - Winning at Wimbledon

Best execution during an engagement programme

Gold - Aviva #1every5

Silver - UPS and London 2012

Bronze - IBM and Ketchum - Winning at Wimbledon

Highly commended - Shelter Programme

Best community involvement in a corporate engagement programme

Gold - McDonald’s Grassroots Football Programme: Ten Years of Teamwork

Silver - BRIGHT

Bronze -TCS Amsterdam Marathon: Running with Business

 

Impact

Best activity relating to the London 2012 Olympics

Gold - Games Maker Orientation Events

Silver - BT. Bringing us all together for London 2012

Silver - The Lord’s Taverners and BT Sensory Rooms Project

Bronze - Coca-Cola Great Britain and StreetGames

Highly commended - Summer of Sport

 

For sponsored organisations

Best collaborative approach

Silver - Maximising the Commercial Potential for the What Car? Awards

Silver - Summer of Sport

Bronze - The Autocar-Courland Next Generation Award

 

Grand Prix Winner

Intuit, PopUp Britain