BIG TALK
Including all components of a corporate creative supply chain under one roof is not the conventional way to run a business. But communications and presentations agency, drp, is not a conventional corporate creative business. Its unique attributes and passion for client value was demonstrated through drpBIGtalk, a day of thought leadership presentations, tours and talks followed by a night of on-site entertainment – for employees and clients alike.
Located in the heart of the Worcestershire countryside, drp’s 4.2 acre site conveys the bustle of city life in a tranquil setting. As the largest corporate creative production facility of its kind in the UK, Thursday’s drpBIGtalk event celebrated the expansion of drp’s premises, which have doubled in size following a 1mn investment earlier this year.
The changes aim to further provide integrated solutions to client needs. Drp’s mixture of the practical and theoretical ensures answers to client queries can be found under one roof – a step forward from the traditional agency model.
Callum Gill, head of insight and innovation at drp, says, “Over the past few years, we’ve recognised the need not only to maintain our excellent creative and technical delivery of comms projects, but also to provide analysis, insight and justification for the solutions we put forward. With our own dedicated insight and innovation team, we’re able to harness our experience working with some of the world’s best-known brands as well as our team’s insight into the latest and greatest technology available and put it to good use for our clients.”
The event began with a talk on the power of engagement by speaker and entertainer David Meade. This was followed by a session on how to ensure sustainability in events, led by Samantha Wilson, a UK leader in the field. Other speakers included Dr Elling Hamso, a leading authority on measuring event ROI, Steve Feeney, owner of a multi-million-pound finance business built using SEO, and cyber data security expert, Richard Hollis.
After a champagne reception, the tour of drp’s premises took in the communications, design, graphic and events teams.
These departments among many more work in unison to ensure drp’s clients receive the detailed, tailored treatment on which the agency prides itself. An in-house events team covers everything from booking conference facilities to storing and testing pyrotechnics; its design team creates the event space in miniature scale format. And for drp, collaboration is key – the open space, communal facilities and welcoming atmosphere all work to ensure this agency fully integrates with its clients.
The evening ended with festival food, champagne and entertainment, making full use of the space acquired since drp's expansion.
Gill continues, “The drpBIGtalk is the latest in a series of thought leadership events we have been running with clients that has allowed us to share this insight, as well as our thoughts on how the industry will develop over the coming years. From my perspective, any brand, agency or organisation that doesn’t have one eye on the future probably won’t be around to see it.”
For more information, follow the #drpBIGtalk hashtag on Twitter.