BUILDING BRIDGES
Without strategic thinking in place, organisations risk communicating confusing messages, ill-defined motives and a lack of future plans to their employees, investors and other stakeholders. This, in turn, can have negative effects on employee engagement – a key component underlying the productivity of organisations.
With this in mind, the annual one-day internal communications conference delivered by CIPR Inside will focus on ‘closing the gap’ as its main topic.
The conference will welcome delegates from an array of companies and agencies, as well as specialist speakers with experience effective employee engagement within organisations.
It will include sessions from speakers whose approach to ‘closing the gap’ has led to effective employee engagement. There will also be workshops and discussions to empower internal communications professionals.
The gap between people and organisations believing employee engagement is important is, according to the Edelman Trust Barometer 2016, at a 25 points gap. While 58% believe it is important, only 33% of companies or people actively engage in ensuring it happens.
And, as well as bridging any emerging gaps effectively, internal communicators should also take on a preventative role in terms of highlighting where future gaps might occur.
Getting feedback from employees can point to where weaknesses in the overall structure lie. Ensuring the workplace has adept resources to deal with gaps caused by technology is one simple infrastructural change – yet social media and digital can also facilitate the closing of gaps, too.
Steven Murgatroyd, CIPR Inside chair explains, “We are working with award-winning professionals and others delivering outstanding work to bring our members and the IC community a great day packed full of practical case studies, advice and tips to take back to the office and help us all to be better at recognising and bridging the gaps in our organisations.”
He continues, “Closing the gap is something we are continually trying to achieve as internal communicators, between employees and the business, internal and external communication, between departments and in our own internal business partnerships to name a few.
The conference will take place at 8:30 – 17:00 on 4 October 2016, at 8 Northumberland Place, London. Early bird tickets are available until 19 September. To book, click here.
For further information, please contact Katie Marlow on katie@littlebirdcommunication.co.uk, or call 07834 039890