THURSDAY 12 APR 2018 11:44 AM


Global measurement body the International Association for the Measurement and Evaluation in Communication (AMEC) has announced that its CEO, Barry Leggetter, is stepping down after 11 years. A replacement is yet to be found.

Richard Bagnall, chairman of AMEC, says, “What is important is to find a new CEO who understands the importance of delivering results for our members and the PR industry. We need to continue to punch above our weight while further developing our global reputation for the education and promotion of best-practice measurement and evaluation services.”

Leggetter has served as CEO since 2007, leading AMEC from a fledging organisation of 19 members to a global movement encompassing 160 membership organisations in 86 countries. Focused on media intelligence and insights, AMEC exists to promote the development of measurement in the public relations and communications profession. Pioneering in its approach, AMEC drives change through international collaboration and innovation in measurement methods.

“Barry’s leadership and international approach has been at the heart of AMEC’s growth,” says Bagnall. “He has a collaborative style which has got the best support out of our members as volunteers and other trade association friends and partners.”

Speaking about AMEC’s current drive to find a new CEO, Bagnall says, “The ideal candidate will be able to build on the legacy that Barry has established whilst also helping drive the organisation in new directions.”

The closing date for applications is 14 May 2018. More information can be found on the AMEC website.

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