#COMMUNICATELENS: 9TH JANUARY
Here’s our pick of the latest in video communications from Clarity on inclusion to Crème Eggs. For more from #CommunicateLens, follow @Communicatemag
Clarity & Co
Social enterprise company Clarity & Co has released a brand film, created by Free The Birds, highlighting how it creates jobs for people who are often left out of employment. Clarity supports blind and disabled people into the workforce through an employment programme for its three brands of toiletries and homecare products: Clarity, The Soap Co and Beco. The 90 second film, which will be used on its website, social channels, marketing and fund-raising, features employees explaining the importance of their work to them and reinforces the message that Clarity sees what people are able to do rather than their disability. Free The Birds overhauled the company’s identity, assets and packaging as well as creating a 30-second animation for its website and social channels.
Frankie & Benny’s
The latest ad for Italian food chain Frankie & Benny’s pokes fun at PR by trying – and failing – to convince aged rocker Meat Loaf to change his name to Veg Loaf. The spot, by Idea Farm and Lucky Generals, is designed to cut through the deluge of Veganuary messaging, the highlight of the vegan calendar. Meatloaf's new manager and equally hyped up sidekick rattle through the restaurant’s vegan menu to an increasingly irritated Meat Loaf, who was vegetarian for over a decade. The name change is presented as "PR genius", to which Meat replies "No, it's not." The pay-off is that he would do anything for veg, but he won’t do that.
Cadbury’s annual push for its Creme Egg has taken an unusual turn with the brand’s first non-broadcast campaign. Instead of the traditional the pre-Easter ad blitz, it has become the most unlikely entrant into streaming industry with the launch of a chocolate-based video on demand platform. Created by Elvis, EATertainment is designed to celebrate the different ways people eat their Creme Eggs and harks back to the brand’s most famous campaign, ‘How do you eat yours?’, which hales from the mid-80s. The platform plays host to three short films and a number of spoof mini-series, such as Girl Vs Goo and Gooru, devoted to mindful-mess.
Museum of London
British-Somali poet and football coach Mohamed Mohamed offers a different view of London as he cycles through the near-deserted city on Christmas morning in the latest film commissioned by the Museum of London. Beginning in Clapham and set to Mohamed’s own original poetry, the film meanders through typically crowded sites King’s Road, Hyde Park Corner, Piccadilly Circus and Trafalgar Square. "Every year I get the chance to experience Christmas Day unlike most people in the city. While others may encounter hectic days with family and friends, I use this time to take in the unusual peace and quiet of a London that – unlike at any other time of year – stands still and feels empty. For me, it’s a time to escape, think, write poetry and pray. This film depicts my annual ride through the capital but also represents my journey as a Londoner,” Mohamed said.