THURSDAY 2 JUL 2020 2:00 PM


In today's Comms GoggleBox our panel of senior communications professionals give insights on the re-opening of pubs after lockdown, the difference in Covid-19 communications between Johnson and Starmer, and advertisers pulling out of Facebook in protest.


Keir vs. Boris




" 'I support the easing of restrictions but unlike the Prime Minister I’m not blind to the risk'. Keir Starmer clearly setting out the gaps in COVID-19 provision at PMQs today. I’ve no doubt this exchange will be frequently revisited in the months to come and may even be seen as a pivotal moment in electoral history."

Sarah Waddington, Astute.Work and #FuturePRoofcommunity


"It’s always been a complex situation but I think the decisions and pace at which Government is reacting will be questionable by the house and the public."

Jennifer Thomas, Communications director




"It’s interesting that leaders who were elected on largely populist platforms with cheap slogans to rally people to their cause (‘Make America Great Again’, ‘Get Brexit Done’, 'Build the wall’ etc etc) are so poorly equipped to look after their people in times of unprecedented hardship. When the situation calls for careful planning, rigorous attention to detail, prompt and decisive decision making and crystal clear communications, great leaders like Jacinda Arden come to the fore. Others are found wanting - sometimes dramatically so."

Alan Oliver, Santander UK



The Facebook unlike




"This campaign is gathering pace. Although Coca-Cola has stated it has paused advertising, it doesn’t mean they are joining the campaign. It’s a slightly odd statement as it doesn’t really make it clear to their customers or stakeholders what their true stance is. Facebook often seems to have media statements without the tangible actions so it will be interesting to see if they follow through with their stated intentions. Global brands clearly taking a tough stance!"

Jennifer Thomas, Communications director


"I don’t know if anyone’s been following the Lincoln Project political attack ads in the US? They are a group of Republicans against Donald Trump’s re-election in 2020. The Lincoln Project are bringing an Exocet missile to a knife fight with this ad:




Of the top 25 Facebook advertisers in 2019, which include Uber and Netflix, just three (Microsoft, Starbucks, and Pfizer) have said they are pausing ad spending. The hard numbers are that its top 25 advertisers represent just 3% of its revenues. Even if ALL of them left, it wouldn’t move the dial. I recognise that it would represent a huge amount of money, but it’s a drop in the ocean in Facebook’s total revenues. The great success story of Facebook has been its ability to monetise a VERY long tail of SMEs"



Darryl Sparey, Hard Numbers




Hancock strikes again




"Words have consequences. This morning Matt Hancock (him again) created lots of work and confusion for many of my friends in Bradford Council as he mistakenly talked about a COVID-19 spike in Keighley. Eventually they managed to work out it wasn't that they hadn't been informed, but that Hancock actually meant Kirklees - still in Yorkshire, but an entirely different part and different council."

Stuart Bruce, Independent management consultant



…and finally the Brits may return to the Pub




"Here’s HM Treasury being tone deaf again amid ongoing public concern about new localised lockdowns and the latest COVID death toll. It’s no surprise this one got deleted when it landed like a lead balloon"

Sarah Waddington, Astute.Work and #FuturePRoofcommunity



"I could understand the rationale of this tweet and graphic if it had come from a political party account or politician, as it reflects what some people are saying. What's baffling is how it could have got through any sort of formal approval process on an official government Twitter account."

Stuart Bruce, Independent management consultant




"The Government has confused itself (and us) about what it is actually trying to achieve - with messages, branding and tone contradicting itself."

Jennifer Thomas, Communications director



"The press naming the weekend opening of pubs in the UK ‘Super Saturday’ may be a branding error... Perhaps it should be called TheWorrisomeWeekend / SmallSipSaturday / Vodka=Ventilators / FearTheBeer/ TooSoonFor’Spoons etc..."

Simon Manchipp, SomeOne