Since its launch in 2016, the Employer Brand Management Awards is recognised as the must-win awards programme for any organisation keen to benchmark its employer brand activity.

The Employer Brand Management Awards 2022 shortlist has been announced and can be found below.

This year's entries were reviewed by a panel of expert judges to select the most impressive and successful employer brands and campaigns over the past 18 months.

Considered the beating heart of many organisations, employer brand is critical to attracting and keeping talent. In the wake of the pandemic, strong employer brand has proven to be powerful in supporting each other through new challenges. 

“This is the biggest year for the Employer Brand Management Awards, up 9% on entries from last year. The calibre of entry just gets stronger too,” says Andrew Thomas, Communicate Magazine publisher and founder of Employer Brand Management Awards.

“Talent attraction and retention are some of the biggest challenges facing companies right now and, judging by the evidence of this year’s entries, companies are certainly rising to those challenges.”

With 20 categories to choose from, plus our ‘best in sector’, the shortlist champions excellence across a diversity of sectors, channels, and strategies. Last year’s winners include The Good Care Group and Creed Comms for the prestigious ‘Grand Prix’ award, and William Hill and WPA Pinfold received a gold for ‘Best employee experience’.

COMMUNICATION

Best alignment of the employer value proposition with corporate brand values
Elsevier
Grant Thornton and Tonic
ING
SAP
Thames Water and Creed Comms
Tipico and Ph.Creative

Best communication of the employer brand to the external audience
Amazon and Blackbridge Communications
Boston Consulting Group
Elysium Healthcare and WSA - The Communications Agency
New York Pizza and C2B
PwC CEE
Sky and Symphony Talent
Turkish Aerospace and Manastir

Best communication of the employer brand to the internal audience
Bearing Point and Tonic
Currys and Tonic
Elysium Healthcare and WSA - The Communications Agency
EQRx and Ph.Creative
Mayborn and Creed Comms
Mowi Poland

Best short-term or one-off employer brand campaign
Accenture and thirty three
EQRx and Ph.Creative
EY UK LLP - Better verses
Fiverr
Maersk and Havas
MI6 and Stafford Long & Partners
NatWest and Ph.Creative
Sky and Symphony Talent

Best use of digital
Entain and Ph.Creative
EQRx and Ph.Creative
Leyland SDM and WeLove9am
Rolls Royce and AMS
Screwfix and thirty three
Sky and Symphony Talent

Best social media strategy
Asda and Chatter Communications
Aviva and Blackbridge Communications
CGI and LEAP create
Maersk and Havas
Sinch and Tonic
The British Army and Tonic

Best integration of the employer brand in communication strategy
ING

Best employer brand innovation
BT
EQRx and Ph.Creative
EY UK LLP
Hillarys Blinds and WeLove9am
Mars and Havas
Screwfix and thirty three
Sky and Symphony Talent

Best use of data
ING

EMPLOYER BRAND POSITIONING

Best diversity and inclusion strategy
Accenture and thirty three
EQRx and Ph.Creative
EY UK LLP
GSK and Tonic
NatWest and Ph.Creative
Rolls Royce and AMS

Best management of the employer brand following a change of mission, positioning, or management
Currys and Tonic

Best localisation programme
Boston Consulting Group
Lonza and Tonic

EMPLOYEE JOURNEY

Best employee experience
Alexander Thamm GmbH
EQRx and Ph.Creative
Software AG

Best employer brand management event
Keyloop
PwC CEE

Best brand ambassador programme
Becton Dickinson and Cielo Talent Management
Thermo Fisher Scientific and Brandfizz

Best onboarding and/or reboarding programme
Boston Consulting Group
Diligent Corporation

Best employee wellbeing initiative
Aon and McCann Synergy
Assurant
Mayborn Group

BEST EMPLOYER BRAND MANAGEMENT BY SECTOR

Best employer brand management from the energy and utilities sector
South West Water and BrandPointZero
Thames Water and Creed Comms

Best employer brand management from the financial services sector
AXA and Havas
NatWest and Ph.Creative

Best employer brand management from the healthcare and pharmaceutical sector
Achieve Together and Creed Comms
Cygnet Healthcare and Content Marketing Pod
Elysium Healthcare and WSA - The Communications Agency

Best employer brand management from the professional services sector
Grant Thornton and Tonic

Best employer brand management from the property, construction and facilities management sector
Hilti and Tonic
Places for People

Best employer brand management from the technology, media and telecommunications sector
Jaguar Land Rover and Creed Comms
SAP
Sky and Symphony Talent

Best employer brand management from the travel, tourism and leisure sector
easyJet
LNER and Creed Comms
Tipico and Ph.Creative

SPECIAL RECOGNITION

Best employer brand strategy during Covid-19
AstraZeneca and Ph.Creative
AXA and thirty three
NatWest and Ph.Creative
Orkla and Symphony Talent
Sky and Symphony Talent

Winners of the ‘Best creative execution of the employer brand’ and the ‘Grand prix’ will be announced on the night.