Global Health PR, now Global Health Marketing & Communications (GHMC), brings partner agencies from around the world together with the collective goal to improve healthcare comms. Over the last 20 years, the network has brought agencies with specialist in-market expertise in the healthcare sector together across 60 markets.

The shift in branding reflects the expansion of communications and marketing capabilities in recent years, which GHMC says has largely been driven by the increasingly integrated and constantly changing media landscape.

Jonathan Wilson, chairman and CEO of GHMC and CEO of U.S. partner Spectrum Science, says, “In a world where media and channels are becoming more blended, we continue to invest in our strategy- first approach to drive behaviour-changing campaigns. Our new identity reinforces GHMC’s laser- focus on healthcare while reflecting the increasingly diversified offerings within our network across partner agencies and around the world.”

The network emphasizes that meaningful human connections can improve health outcomes through clear and dynamic communications. It brings the right healthcare specialists together in the right geographies at the right time to deliver strategic solutions for its clients.

“As a global communications network, ours has always been different by design. Our agencies are not united by a common set of shareholders, but rather by a common purpose: breaking down borders to improve health outcomes for all,” said Tim Goddard, president of GHMC.