PRCA has condemned the agency’s actions as ‘entirely unacceptable’

Knightsbridge PR is attempting to bribe journalists for press coverage on behalf of its clients.

The agency's actions were exposed by journalist Nicholas Fearn, who shared an email he’d received from Knightsbridge on Twitter.

In the email, Knightsbridge “puts together a proposal” for Fearn. It continues: 

“We simply ask you to let us know first what you are writing about. We would then put forward some experts if we represent any experts that you are looking for in your article. We will look to gift you £100-£300 per expert covered as a thank you.”

The Public Relations and Communications Association (PRCA) has issued a reminder to its members and the broader industry on the importance of ethics and professional standards in media relations.

PRCA Director General Francis Ingham described the agency’s actions as ‘entirely unacceptable’. He says: “Ethics and trust in media have never mattered more; the public have a right to know when an article has been paid for.

“PR professionals and journalists both have a duty to uphold professional standards. It is vital the boundaries between paid and earned media are respected."

Knightsbridge PR is not a PRCA member.