Creative agency Made Thought teamed with Found Studio to promote Xeros’ sustainable technology.

Creative agency Made Thought has worked with Found Studio to produce two films promoting the work of sustainable tech company Xeros.

Xeros produces sustainable technology for water appliances.

Both films begin by describing some of today’s environment threats, such as microplastics and microfibers, before presenting Xeros’ solutions.

Found Studio Creative Director, Clayton Welham, says: “We’re really proud to be working with Xeros and Made Thought as part of our mission to help brands visualise and demystify the future of tech and sustainability.”

Found Studio used CGI to create the effect of the viewer being inside the drum of the machine, rushing through a vortex of water alongside fibres and particles before disappearing into filter. Found hopes that placing the viewer directly in front of the problem will inspire and motivate change.