THURSDAY 15 SEP 2022 10:27 AM


Coinciding with September’s Ethics Month, the PRCA is launching its Global PR Ethics Survey in partnership with ECI

PRCA is partnering with Washington D.C.-based Ethics and Compliance Initiative (ECI) to launch the PRCA Global PR Ethics Survey this month. The survey aims to measure instances of observed misconduct experienced by industry practitioners worldwide. ECI CEO, Dr Patricia Harned, is a member of PRCA’s Ethics Council.

It is hoped that the survey will help capture industry statistics on PR practitioners’ attitudes towards, and opinions on, ethical issues. The survey will measure the extent to which misconduct is reported on, and whether retaliation has been experienced as a result.

PRCA Global Ethics Council Co-Chair, Mary Beth West FPRCA, says: “The depth and breadth of data we anticipate receiving will help the PRCA Ethics Council develop more specific guidance and advocacy tied to real-world ethics challenges and pressure points.”

Results from the survey will be used to inform the industry on key ethical issues that need to be directly addressed, and to design strategic and tactical approaches that PR practitioners can use when facing unethical mandates.

ECI Vice President, Evren Esen, says: “ECI is honoured to collaborate with the PRCA Ethics Council on this study. Including perspectives of PR industry practitioners in ECI’s body of existing research will expand our insight on industry specific ethics trends.”