Communications agency Black Sun Global is set to challenge how businesses engage with their stakeholders with the launch of a new stakeholder advisory group.

The founders of Black Sun Global communications agency have launched the Positive Change Group, a stakeholder advisory and engagement group designed to transform how businesses engage with customers, employees, investors and global communities. Black Sun clients currently involved in the initiative include AstraZeneca, Burberry, Diageo, Meta and Vodafone.

The Positive Change Group, headquartered in London, describes its mission as “to spark positive change.”

Group CEO David Christopherson says: “As businesses increasingly recognise that long-term success is dependent on the support and advocacy of their stakeholders, Positive Change Group will help clients inspire trust, build more positive relations and create sustainable value for the people that matter most to them.”

Agencies involved in the group are expected to bring specialist expertise on various aspects of stakeholder engagement, such as brand culture, strategic communications, reporting, ESG advisory, analytics and creative storytelling.

“We are passionate in our belief that bold and visionary businesses can have a deeper impact on our society – shaping more ethical practices, building inclusive communities and delivering more sustainable performance,” says Positive Change Group chief creative officer, Paul Edison.

“By establishing Positive Change Group, we are on a mission to build the most powerful collective of agencies who share our belief that businesses can make a positive impact on this world.”

Christopherson continues: "With new strategic acquisitions, and significant investment in our technology platform, we intend to strengthen our collective proposition to the benefit of our clients and our people.

“Today is just the start – and we’ll have more exciting news ahead as our journey unfolds.”