Ahead of the ceremony taking place next week, Communicate magazine is proud to share its two new sponsors of the Employer Brand Management Awards, Papirfly and BeAmbassador.

Communicate magazine has gained two exciting new sponsors to its Employer Brand Management Awards, each representing some of the truly pioneering work taking place within employer branding. The awards’ new sponsors are BeAmbassador, a platform promoting the power of employee branding, and brand-management platform Papirfly.

Promoting the impact of turning employees into brand ambassadors, BeAmbassador helps to position employees and collaborators at the forefront of employer branding. The anticipated benefit of using employee ambassadors is stronger social engagement and reach, suggesting that employers are sitting on a trove of internal talent that the platform helps to utilise.

Fellow sponsor all-in-one brand management platform Papirfly provides a cohesive space where in-house teams can create top-quality marketing materials. Its digital asset management offering helps businesses to centralise assets, while the platform’s reporting and insight tools provide analysis of content impact. Papirfly helps some of the world's biggest brands, including Unilever, Vodafone, IBM and BMW to deliver professional marketing without specialist support.

Both sponsors exemplify how, increasingly, employer branding is being positioned at the very heart of any organisation. It is the key to attracting, engaging and retaining talent; a strong employer brand goes beyond just fancy recruitment adverts to represent an intrinsic aspect of a business’ ethos and ethics.

The awards ceremony for Employer Brand Management Awards commences next week, taking place at the Park Plaza Riverbank in London on 21 September.