PRCA APPOINTS INTERIM CHANGE DIRECTOR AMID INTERNAL REVIEW
The Public Relations and Communications Association (PRCA) has appointed Andraea Dawson-Shepherd to oversee its new ‘governance blueprint’.
Amid its ongoing governance review since May, the Public Relations and Communications Association (PRCA) has appointed Andraea Dawson-Shepherd to interim change director, tasked with overseeing the implementation of the body’s new ‘governance blueprint.’ Changes are anticipated to be finalised in September.
The PR body’s internal review follows the unexpected death of director general Francis Ingham in March this year. Dawson-Shepherd will be tasked with assisting in the implementation of new governance proposals once voted on by members.
Ahead of her new role, Dawson-Shepherd worked in corporate affairs across organisations such as Coty Inc. and Carlsberg Group SA and was a board director at a change management consultancy. “The PRCA has an ambitious agenda to embed the right governance and management processes for the next stage in its development,” she comments.
“I’m delighted to be able to bring together my change management experience and working knowledge of the PRCA members' industry to help make the board’s ideas a reality.”
Renna Markson, appointed managing director in May as part of the restructuring, says: “We’re very glad to have Andraea’s support to ensure that the new governance and organisational arrangements are implemented well, so that PRCA can be deliver ever-better value for its members.”
PRCA chair Sarah Scholefield says: “Andraea’s arrival is an important moment in our governance review. As we refresh our governance, operations and transparency, her experience and expertise will be invaluable both to the working group and the PRCA staff team.”