Content agency Audere Communications has launched a pro-bono podcast package for charities looking to enter into the medium.

Content agency Audere Communications has launched Charity Spotlight Podcast Series 2024, an initiative for charities entering into the realm of podcasting.

The scheme will target small-to-medium sized charities specifically working to support issues affecting the workplace, such as EDI, business and community engagement and health and wellbeing.

Charity Spotlight will offer podcast production packages to selected charities, which includes guidance through the process, from planning to publishing the final podcast.

“At Audere we are committed to being a responsible business and supporting others wherever we can,” says founder Russell Goldsmith. “By using our specialist skills through our new Charity Spotlight Podcast Series, we hope to inform and educate charities on the potential that high quality podcasting represents. Helping them to quite literally 'use their voice’ to better communicate with and reach their key audiences.”

Audere has produced four pro-bono podcasts over the previous 18 months.

“Podcasting is increasingly recognised as one of the most effective ways to engage an organisation’s key audiences, diving deeper into complex topics and provide human interest angles alongside the provision of expert insights,” Goldsmith continues. “The format is extremely versatile and increasingly plays a vital role in many internal and external communications plans, making for innovative content on intranets, websites, and social media.”