The shortlist for the Employer Brand Management Awards 2024 has been revealed, after our expert panel of judges meticulously analysed and debated the entries which best exemplify the power of employer branding this year.

Sitting at the heart of every organisation, a good employer brand is the key to attracting, engaging and retaining talent. Many on the shortlist for the Employer Brand Management Awards 2024 have focused their efforts on employer brands for both global and the local audiences. Others have deployed employer brand programmes to galvanise the internal audience or capitalise on a strong internal culture when positioning the company to the recruitment audience. And the results have been creative, forward-thinking and well-targeted.

“This year’s Employer Brand Management Awards has set a new high," says Andrew Thomas, publisher of Communicate magazine and founder of the awards. "The competition has been fierce. I know those companies shortlisted are set for a fabulous celebration of employer brand management in September.

"Each company nominated is truly helping to set the benchmark for excellence in employer brand management across Europe."

With over 20 categories, this year's shortlist celebrates excellence across a range of sectors, channels and strategies. 

The Employer Brand Management Awards 2024 will be held on 12 September at the Royal Garden Hotel, London. To join us, book online, contact Beth Turner at beth.turner@communicatemagazine.co.uk or call +44 (0)20 3950 5356.

To coincide with the ninth annual awards, Communicate magazine will also hold the Employer Brand Management Live conference in the daytime of the awards, find out more here.

This year’s Employer Brand Management Awards shortlist is as follows:

 

COMMUNICATION

 

Best alignment of the employer value proposition with corporate brand values

adidas and Havas People

Astellas and Ph.Creative

Bally’s and 106 Communications

Bird & Bird and 106 Communications

Philips

UNIQA Poland and Be About | Hybrid Agency

 

Best communication of the employer brand to the external audience

bp and Symphony Talent

Direct Line Group and TMP Worldwide Ltd

DPD and Creed Comms

Energia Group and RichardsDee

JLR and Tonic

Kellogg’s and Ph.Creative

 

Best communication of the employer brand to the internal audience

Adevinta and Creed Comms

Bird & Bird and 106 Communications

OLX and Tonic

Quantexa and Tonic

RWE and Havas People

UNIQA Poland and Be About | Hybrid Agency

 

Best short-term or one-off employer brand campaign

Airbus and MSL

Currys and Tonic

DPD and Creed Comms

easyJet and Tonic

Kaufland Romania and v8 Interactive

Royal FloraHolland and PROOF

 

Best use of digital

BDO

DPD and Creed Comms

dsm-firmenich and MSL

Intuitive and HappyDance

Secret Intelligence Service (MI6) and Stafford Long

 

Best social media strategy

British Army and Tonic

Fresenius Medical Care (FMC) and Cielo

GSK and Symphony Talent

Kaufland Romania and v8 Interactive

King and Wiser

RWE and Havas People

 

Best integration of the employer brand in communication strategy

Kainos and Ph.Creative

 

Best employer brand innovation

bp and Symphony Talent

Kaufland Romania and McCann PR

Performante

Quantexa and Tonic

Reckitt Global Hub Warsaw and Be About | Hybrid Agency

Secret Intelligence Service (MI6) and Stafford Long

 

Best use of data

Becton Dickinson and Cielo

ESO and Wiser

Flutter UK & Ireland and Chatter Communications

Philips

 

EMPLOYER BRAND POSITIONING

 

Best diversity and inclusion strategy

CGI UK and LEAP Create

Credit Agricole Bank

EY

Kaufland Romania and McCann PR

 

Best management of the employer brand following a change of mission, positioning or management

KPN and ClubgeistBVH

OLX and Tonic

Reckitt

 

Best management of the employer brand following a merger or acquisition

Asda and Chatter Communications

Bally’s and 106 Communications

Cint and Creed Comms

 

Best localisation programme

Coca-Cola HBC Hungary and Brandfizz Employer Branding Agency

 

EMPLOYEE JOURNEY

 

Best employee experience

Deloitte Poland

Kaufland Romania and McCann PR – In CEO’s shoes

Kaufland Romania and McCann PR – The Shelf with Experiences

 

Best employer brand management event

DNV and Stafford Long

EY

Flutter UK & Ireland and Chatter Communications

Quantexa and Tonic

Reckitt Global Hub Warsaw and Be About | Hybrid Agency

Wargaming

 

Best brand ambassador programme

KUKA Hungary and Brandfizz Employer Branding Agency

Kyndryl

Polski Holding Hotelowy (PHH)

Turkish Aerospace

 

Best onboarding or reboarding programme

Intuitive and Ph.Creative

 

Best employee wellbeing initiative

Korber Hungaria and FERLING

KUKA Hungary and Brandfizz Employer Branding Agency

 

Best ongoing commitment to employer brand management

CGI UK and LEAP Create

Elsevier

EY

 

SECTOR

 

Best employer brand management by a charity, NGO or NFP

Jewish Care and WeLove9am

Unlocked Graduates and 106 Communications

 

Best employer brand management from the energy and utilities sector

bp and Symphony Talent

Energia Group and RichardsDee

RWE and Havas People

 

Best employer brand management from the engineering and manufacturing sector

JLR and Tonic

Korber Hungaria and FERLING

KUKA Hungary and Brandfizz Employer Branding Agency

Reckitt Global Hub Warsaw and Be About | Hybrid Agency

Turkish Aerospace

 

Best employer brand management from the financial services sector

Credicorp and Ph.Creative

Direct Line Group and TMP Worldwide UK

NatWest Group and Ph.Creative

 

Best employer brand management from the FMCG, food and beverage sector

Coca-Cola HBC Hungary and Brandfizz Employer Branding Agency

Kraft Heinz and Wiser

Reckitt

 

Best employer brand management from the healthcare and pharmaceutical sector

Intuitive and Ph.Creative

Jewish Care and WeLove9am

Novartis and Symphony Talent

VCA and Ph.Creative

 

Best employer brand management from the professional services sector

BDO

EY

Osborne Clarke and WeLove9am

 

Best employer brand management from the retail sector

Asda and Chatter Communications

Kaufland Romania and McCann PR

Tesco with Follow The Yellow and FERLING

 

Best employer brand management from the sports, travel, leisure and tourism sector

adidas and Havas People

Bally’s and 106 Communications

Flutter UK & Ireland and Chatter Communications

IAG Loyalty and Chatter Communications

 

Best employer brand management from the technology, media and telecommunications sector

Adevinta and Creed Comms

CGI UK and LEAP Create

KPN and ClubgeistBVH

Quantexa and Tonic

Trainline and Wiser

 

Best employer brand management from the transport and logistics sector

DPD and Creed Comms

Royal FloraHolland and PROOF

 

There is no shortlist for the Best creative execution of the employer brand and the Grand prix. Everyone shortlisted is eligible and the winner will be announced at the awards ceremony on 12 September 2024.