Emotive and impactful storytelling stole the show at the Lens Awards 2024. From interviews to long-form documentary style films, our winners demonstrated passion and creativity across a variety of styles and showcased the enduring power of video in corporate communications today.

Now in its fourth year, the Lens Awards champions campaigns that have deftly mastered visual communications, producing original and impactful work across a breadth of industries, including education, healthcare, technology and finance. 

This year’s winning organisations have incorporated video towards a broad range of commendable goals, including promoting inclusive internal cultures, challenging stigmas around particular industries and even reflecting on what can be learnt from sensitive events in a company’s history. 

After a spectacular evening, our stand-out winners included a partnership between Bowel Research UK and Bladonmore, which won Golds across three categories for their work de-stigmatising bowel diseases in an engaging and impactful style. KPMG snapped-up Gold awards across five categories, including ‘Best creative execution’ and ‘Best innovation’ for its work with agency We Are Tilt.

The prestigious ‘Video of the year’ award went to HS2 and DRPG for an incredible campaign telling the story of Katrina, a trans woman working in the construction industry. The sensitive and striking campaign marks Katrina's triumphant return to work following a prolonged period of absence after she began her transition in 2019.

“Yet again, the quality of work entered into the Lens Awards has been astounding," says Andrew Thomas, founder of the awards and publisher of Communicate magazine. "The creative flair, detail, courage and pride apparent in this year’s entries has set the benchmark for corporate communications high for the year ahead and proves the effectiveness of video in communicating key messages to corporate and non-customer.

“This year’s winners have used film to meet their challenges head on, with strategic excellence and immense creative flair. I know the judges were as impressed as I was.”

The complete list of winners for the Lens Awards 2024 is as follows:

BUSINESS PURPOSE OR AUDIENCE

 

Best video targeted to a general audience

Gold – Bowel Research UK and Bladonmore

Silver – bp brand & creative

Silver – LNER – Royal Train

Bronze – LNER – Flying Scotsman

Highly commended – Lazard and Brunswick Creative

Highly commended – Payoneer and Gravity Global

 

Best video targeted to the internal audience

Gold – bp brand & creative and Polar Media

Gold – Deloitte US with We Are Tilt

Silver – LNER – New HQ

Bronze – Cala Homes and Alchemy Films

Highly commended – Barclays with Kineo and Zing Films

Highly commended – Stonewater and Cavendish

 

Best video targeted to the investor audience

Gold – PAI Partners and Bladonmore

Silver – Aurrigo International and Instinctif Partners

Bronze – KPMG and We Are Tilt

 

Best employer brand video

Gold – HS2 and DRPG

Silver – BAE Systems Digital Intelligence and Kaptcha

Bronze – Howden and Big Button

Bronze – LNER – International Women’s Day

Highly commended – Legal & General and Kaptcha

 

Best use of video to assist reputation management

Gold – Boskalis

Silver – SEGRO

Silver – Standard Chartered and Brunswick Creative

Bronze – Philip Morris International

 

Best use of video to aid CSR

Gold – LNER – Customer & Community Investment Fund Series

Silver – Deloitte US with We Are Tilt

Bronze – Cala Homes and Alchemy Films

 

STYLE AND CREATIVITY

 

Best use of video on social media

Gold – Watchfinder & Co and OneFifty Consultancy

Silver – Boskalis

Silver – LNER – Customer & Community Investment Fund Series

Bronze – Payoneer and Gravity Global

Bronze – Petrofac – People Make Petrofac

Highly commended – Edge Empower and Gravity Global

 

Best data visualisation

Gold – BAE Systems Digital Intelligence and Kaptcha

Silver – Kongsberg Maritime and Bloc Digital

 

Best documentary style video

Gold – LNER – Café 16

Silver – Howden and Big Button

 

Best live or experiential video

Gold – GoCardless and Big Button

Silver – LNER – Flying Scotsman

Bronze – PAI Partners and Bladonmore

 

Best animation

Gold – Rolls-Royce and Bloc Digital

Silver – Osprey EV Charging Network and BearJam

Bronze – Associated British Ports (ABP) and Polar Media

Bronze – SEGRO

 

Best interactive video

Gold – SEGRO

 

Best creative execution

Gold – KPMG and We Are Tilt

Gold – Petrofac – What does a good engineer look like?

Silver – Alexion and Edelman

Bronze – BAE Systems Digital Intelligence and Kaptcha

Bronze – McKinsey and Brunswick Creative

Highly commended – Company of Cooks and BearJam

 

STRATEGY

 

Best copy style or tone of voice

Gold – KPMG and We Are Tilt

Bronze – Watchfinder & Co and OneFifty Consultancy

 

Best innovation

Gold – KPMG and We Are Tilt

Silver – Watchfinder & Co and OneFifty Consultancy

Bronze – Control Techniques and Bloc Digital

Bronze – Philip Morris International

Highly commended – Philip Morris International

 

Best portfolio approach

Gold – BAE Systems Digital Intelligence and Kaptcha

Silver – Petrofac – 'Energy Talks by Petrofac' podcast

Bronze – LNER – Flying Scotsman

 

Best use of video as part of an integrated campaign

Gold – LNER – International Women’s Day

Gold – United Utilities and Cavendish

Silver – GMAC and Wardour

Bronze – Boskalis

Bronze – GoCardless and Big Button

Highly commended – Payoneer and Gravity Global

 

Best one-off video campaign

Gold – KPMG and We Are Tilt

Silver – GMAC and Wardour

 

Best long-term video strategy

Gold – LNER

Silver – SEGRO

 

Best creative strategy

Gold – Bowel Research UK and Bladonmore

Silver – Stonewater and Cavendish

Bronze – McKinsey and Brunswick Creative

 

SECTOR

 

Best use of video by a charity, NGO or NFP

Gold – Bowel Research UK and Bladonmore

Silver – HospiceCare North Northumberland and Chris Jackson Media

 

Best use of video from the energy, utilities and extractives sector

Gold – Petrofac – What does a good engineer look like?

Silver – Boskalis

Silver – bp brand & creative

Bronze – Petrofac – People Make Petrofac

 

Best use of video from the engineering and manufacturing sector

Gold – JCB and Brunswick Creative

Silver – Aurrigo International and Instinctif Partners

 

Best use of video from the financial services sector

Gold – Lazard and Brunswick Creative

Silver – Payoneer and Gravity Global

Bronze – Charles Taylor and Wardour

 

Best use of video from the healthcare and pharmaceutical sector

Gold – Alexion and Edelman

 

Best use of video from the lifestyle and wellbeing sector

Gold – Watchfinder & Co and OneFifty Consultancy

Bronze – LNER – Café 16 & Men in Sheds

 

Best use of video from the professional services sector

Gold – KPMG and We Are Tilt

Silver – McKinsey and Brunswick Creative

Bronze – Edge Empower and Gravity Global

 

Best use of video from the property, construction and facilities management sector

Gold – SEGRO

Gold – XYZ Reality

 

Best use of video from the public sector

Gold – Ministry of Justice

Silver – LNER – Royal Train

 

Best use of video from the sports, travel, leisure and tourism sector

Gold – LNER – Century

Bronze – Ten Lifestyle Group

 

Best use of video from the technology, media and telecommunications sector

Gold – SEGRO

Silver – LNER – FutureLabs

 

Best use of video from the transport and logistics sector

Gold – HS2 and DRPG

Silver – Aurrigo International and Instinctif Partners

 

GRAND ACCOLADES

 

Video production company of the year

Winner – We Are Tilt

 

Video of the year

Winner – HS2 and DRPG