
DIGITAL IMPACT AWARDS 2025 SHORTLIST ANNOUNCED
Now in its 16th year, the Digital Impact Awards continues to set the benchmark in digital stakeholder engagement. With entries spanning industries and continents, this year's shortlist has been meticulously selected by a panel of seasoned judges, each chosen for their insight and rigour.
The 2025 shortlist reflects a confident mix of creativity and strategic thinking, featuring organisations and agencies unafraid to push boundaries in corporate digital communications. From sleek internal platforms to audience-savvy external campaigns, this is a snapshot of the creativity humming within the industry.
Digital communications has become the connective tissue of modern business. Its increasingly agile, design-led and user-focused evolution is well represented in the breadth of work recognised this year.
Winners will be revealed at the awards ceremony on 16 October, hosted at the Park Plaza London Riverbank Hotel. The evening will culminate in the presentation of the prestigious Grand Prix, last year awarded to Farrow & Ball and Mindshare Worldwide, recognising enduring excellence in digital craft.
Tables are now available to book. To secure your place, contact Katie at katie.edwards@cravenhillpublishing.com.
The shortlist is as follows:
DELIVERABLES
Best Corporate Website
atNorth and Silver Agency
Bregal Investments and Friend Studio
Coca-Cola Europacific Partners and Conran Design Group
Gleeds and SampsonMay
Kier and Design Portfolio
Zealand Pharma and SampsonMay
Best Use of Mobile and/or Corporate App
Alconex Infrastructure and Solutions Limited
Elevate by Optime
HEINEKEN and Sequel Group
IAG Loyalty & AND Digital
Best Digital Communications as Part of an Integrated Campaign
L.O.L. Surprise! and Happy Horizon - Vertigo 6
Logitech G and Happy Horizon - Vertigo 6
Shelter and Proper Good Films
Best Use of Digital to Aid a CSR Campaign
Care & Protect and Hanover Communications
Project Nemo and Changemaker Studios
Best Corporate Viral Campaign
Kerrygold and 1000heads
Vodafone
Best Use of Online Video
AstraZeneca and Conran Design Group
Church of England and Wardour
PlutoTV and Wilderness Agency
Best Use of Audio
GE Aerospace and Gravity Global
GIB Asset Management (GIB AM) and SEC Newgate
TfL
Best Digital Accessibility
Muscular Dystrophy UK and Itineris
Santander and Hassell Inclusion
Smart Energy GB and ClerksWell
Unilever
Best Digital Transformation
Capita for the British Army and Great State
Best Use of Artificial Intelligence
Headspace and Monks
Informa and Luminous
Penti and Quin AI
Best Use of Augmented Reality or Virtual Reality
Flashgroup
Galderma and Random42 Scientific Communication
Best Use of Data
Civil Aviation Authority - ATOL and AB Brand and Marketing
DAS Import and Happy Horizon - Vortex Agency
Northern Trains and Enjoy Digital
Walibi Holland and Happy Horizon
Best Innovation
Airtel Africa and Friend Studio
Oakley Capital Investments and Friend Studio
The TDS Charitable Foundation and Pocket App Ltd
Unilever
SOCIAL MEDIA
Best Use of Existing Social Media Platforms: Small Budget <£20K
Kerrygold and 1000heads
Logitech and Happy Horizon - Vertigo 6
West Midlands police and AJB
Best Use of Existing Social Media Platforms: Medium Budget £20K–£75K
Barilla and Bray Leino
Harvester and OneFifty Consultancy
Kenco and Wilderness Agency
Mazda UK and OneFifty Consultancy
Best Use of Existing Social Media Platforms: Large Budget £75K+
BSH Hausgeräte GmbH (Gaggenau) and Mindshare
Unilever
Best Community Development
Kerrygold and 1000heads
Logitech and Happy Horizon - Vertigo 6
MGA - Miniverse and Happy Horizon - Vertigo 6
POSCA and saintnicks
Vodafone and WM Reply
BEST USE OF DIGITAL TO AN INTERNAL AUDIENCE
Best Intranet
American Airlines and Unily
Burger King UK and Oak Engage
Hereford & Worcester Fire Rescue Service and DRPG
Jefferson and Unily
ScS and Oak Engage
Best Digital Employee Communications
Jaguar Land Rover and DRPG
McDonald's UK & Ireland and Red Consultancy
Vodafone
Vodafone and WM Reply
BEST USE OF DIGITAL TO AN INVESTMENT AUDIENCE
Best Online Annual Report
Airtel Africa and Friend Studio
BT Group and Emperor
Centrica and Comprend
Informa and Luminous
Oakley Capital Investments and Friend Studio
Playtech plc and Jones and Palmer
Best Use of Digital to an Investment Audience
Airtel Africa and Friend Studio
Oakley Capital Investments and Friend Studio
Unilever
EVALUATION
Best Evaluation Strategy
Heathrow and Onclusive
Muséum national d'Histoire naturelle (MNHN) and Onclusive
BEST USE OF DIGITAL BY SECTOR
Best Use of Digital by a Charity, NGO or Not-for-Profit
National Forest Company and Bray Leino
Royal Society of Arts, Manufactures & Commerce and Wardour
The TDS Charitable Foundation and Pocket App Ltd
Best Use of Digital from the Automotive Sector
Cox Automotive Europe and Great State
Mazda and OneFifty Consultancy
Best Use of Digital from the Education Sector
ARU Distance Learning and Itineris
Gates Cambridge and Wardour
Best Use of Digital from the Energy and Utilities Sector
Alconex Infrastructure and Solutions Limited
SmartestEnergy and Emperor
Best Use of Digital from the Financial Services Sector
ABI and PLSA, on behalf of the pensions industry and Third City
Aviva
John Lewis Money and Fresh Egg
UK Finance and FleishmanHillard
Best Use of Digital from the FMCG Sector
JTI and Sensory-Minds GmbH
L.O.L. Surprise! and Happy Horizon - Vertigo 6
MGA - Miniverse and Happy Horizon - Vertigo 6
Best Use of Digital from the Food and Beverage Sector
HEINEKEN and Sequel Group
Kerrygold and 1000heads
Sitecore
Best Use of Digital from the Healthcare and Pharmaceutical Sector
Chia-Hsueh Lee and St. Jude Children's Research Hospital
Coloplast and Emperor
Zealand Pharma and SampsonMay
Best Use of Digital from the Hospitality Sector
Cripps Barn Group Ltd and Equimedia Ltd
Harvester and OneFifty Consultancy
Best Use of Digital from the Industrial, Engineering and Extractives Sector
GKN Powder Metallurgy and Comprend
Hiperenergy and Radley Yeldar Ltd
SLB and Fleishman Hillard
Best Use of Digital from the Professional Services Sector
Chubb and Wardour
Publicis Sapient
Best Use of Digital from the Property, Construction and Facilities Management Sector
Gleeds and SampsonMay
Kier and Design Portfolio
Norwegian Log Buildings Ltd and Equimedia Ltd
Willmott Dixon and Tribus Digital
Best Use of Digital from the Public Sector
British Army and Cantarus
Capita for the British Army and Great State
Civil Aviation Authority - ATOL and AB Brand and Marketing
Historic England and Storm ID
Best Use of Digital from the Retail Sector
Argos and The Organic Agency
Sligro and Happy Horizon - Vertigo 6
Best Use of Digital from the Sports, Travel, Leisure and Tourism Sector
Civil Aviation Authority - ATOL and AB Brand and Marketing
Premiership Rugby and Wilderness Agency
Walibi Holland and Happy Horizon
Best Use of Digital from the Technology, Media and Telecommunications Sector
Africell and Radstone
atNorth
Logitech and Happy Horizon - Vertigo 6
SAP and 1000heads
There is no shortlist for the Grand prix. Everyone shortlisted is eligible and the winner will be announced at a very special awards ceremony on 16 October, at Park Plaza Riverbank, London.