Now in its 16th year, the Digital Impact Awards continues to set the benchmark in digital stakeholder engagement. With entries spanning industries and continents, this year's shortlist has been meticulously selected by a panel of seasoned judges, each chosen for their insight and rigour.

The 2025 shortlist reflects a confident mix of creativity and strategic thinking, featuring organisations and agencies unafraid to push boundaries in corporate digital communications. From sleek internal platforms to audience-savvy external campaigns, this is a snapshot of the creativity humming within the industry. 

Digital communications has become the connective tissue of modern business. Its increasingly agile, design-led and user-focused evolution is well represented in the breadth of work recognised this year.

Winners will be revealed at the awards ceremony on 16 October, hosted at the Park Plaza London Riverbank Hotel. The evening will culminate in the presentation of the prestigious Grand Prix, last year awarded to Farrow & Ball and Mindshare Worldwide, recognising enduring excellence in digital craft.

Tables are now available to book. To secure your place, contact Katie at katie.edwards@cravenhillpublishing.com.

The shortlist is as follows: 

DELIVERABLES

Best Corporate Website

atNorth and Silver Agency

Bregal Investments and Friend Studio

Coca-Cola Europacific Partners and Conran Design Group

Gleeds and SampsonMay

Kier and Design Portfolio

Zealand Pharma and SampsonMay

 

Best Use of Mobile and/or Corporate App

Alconex Infrastructure and Solutions Limited

Elevate by Optime

HEINEKEN and Sequel Group

IAG Loyalty & AND Digital

 

Best Digital Communications as Part of an Integrated Campaign

L.O.L. Surprise! and Happy Horizon - Vertigo 6

Logitech G and Happy Horizon - Vertigo 6

Shelter and Proper Good Films

 

Best Use of Digital to Aid a CSR Campaign

Care & Protect and Hanover Communications

Project Nemo and Changemaker Studios

 

Best Corporate Viral Campaign

Kerrygold and 1000heads

Vodafone

 

Best Use of Online Video

AstraZeneca and Conran Design Group

Church Commissioners for England and Wardour

PlutoTV and Wilderness Agency

 

Best Use of Audio

GE Aerospace and Gravity Global

GIB Asset Management (GIB AM) and SEC Newgate

TfL

 

Best Digital Accessibility

Muscular Dystrophy UK and Itineris

Santander and Hassell Inclusion

Smart Energy GB and ClerksWell

Unilever

 

Best Digital Transformation

Capita for the British Army and Great State

 

Best Use of Artificial Intelligence

Headspace and Monks

Informa and Luminous

Penti and Quin AI

 

Best Use of Augmented Reality or Virtual Reality

Flashgroup

Galderma and Random42 Scientific Communication

 

Best Use of Data

Civil Aviation Authority - ATOL and AB Brand and Marketing

DAS Import and Happy Horizon - Vortex Agency

Northern Trains and Enjoy Digital

Walibi Holland and Happy Horizon

 

Best Innovation

Airtel Africa and Friend Studio

Oakley Capital Investments and Friend Studio

The TDS Charitable Foundation and Pocket App Ltd

Unilever

 

SOCIAL MEDIA

Best Use of Existing Social Media Platforms: Small Budget <£20K

Kerrygold and 1000heads

Logitech and Happy Horizon - Vertigo 6

West Midlands Police with AJB Media and The Cusp

 

Best Use of Existing Social Media Platforms: Medium Budget £20K–£75K

Barilla and Bray Leino

Harvester and OneFifty Consultancy

Kenco and Wilderness Agency

Mazda UK and OneFifty Consultancy

 

Best Use of Existing Social Media Platforms: Large Budget £75K+

BSH Hausgeräte GmbH (Gaggenau) and Mindshare

Unilever

 

Best Community Development

Kerrygold and 1000heads

Logitech and Happy Horizon - Vertigo 6

MGA - Miniverse and Happy Horizon - Vertigo 6

POSCA and saintnicks

Vodafone and WM Reply

 

BEST USE OF DIGITAL TO AN INTERNAL AUDIENCE

Best Intranet

American Airlines and Unily

Burger King UK and Oak Engage

Hereford & Worcester Fire Rescue Service and DRPG

Jefferson and Unily

ScS and Oak Engage

 

Best Digital Employee Communications

Jaguar Land Rover and DRPG

McDonald's UK & Ireland and Red Consultancy

Vodafone

Vodafone and WM Reply

 

BEST USE OF DIGITAL TO AN INVESTMENT AUDIENCE

Best Online Annual Report

Airtel Africa and Friend Studio

BT Group and Emperor

Centrica and Comprend

Informa and Luminous

Oakley Capital Investments and Friend Studio

Playtech plc and Jones and Palmer

 

Best Use of Digital to an Investment Audience

Airtel Africa and Friend Studio

Oakley Capital Investments and Friend Studio

Unilever

 

EVALUATION

Best Evaluation Strategy

Prominent International European Airport

Muséum national d'Histoire naturelle (MNHN) and Onclusive

 

BEST USE OF DIGITAL BY SECTOR

Best Use of Digital by a Charity, NGO or Not-for-Profit

National Forest Company and Bray Leino

Royal Society of Arts, Manufactures & Commerce and Wardour

The TDS Charitable Foundation and Pocket App Ltd

 

Best Use of Digital from the Automotive Sector

Cox Automotive Europe and Great State

Mazda and OneFifty Consultancy

 

Best Use of Digital from the Education Sector

Anglia Ruskin University (ARU) Distance Learning and Itineris

Gates Cambridge and Wardour

 

Best Use of Digital from the Energy and Utilities Sector

Alconex Infrastructure and Solutions Limited

SmartestEnergy and Emperor

 

Best Use of Digital from the Financial Services Sector

ABI and PLSA, on behalf of the pensions industry and Third City

Aviva

John Lewis Money and Fresh Egg

UK Finance and FleishmanHillard

 

Best Use of Digital from the FMCG Sector

JTI and Sensory-Minds GmbH

L.O.L. Surprise! and Happy Horizon - Vertigo 6

MGA - Miniverse and Happy Horizon - Vertigo 6

 

Best Use of Digital from the Food and Beverage Sector

HEINEKEN and Sequel Group

Kerrygold and 1000heads

Sitecore

 

Best Use of Digital from the Healthcare and Pharmaceutical Sector

Chia-Hsueh Lee and St. Jude Children's Research Hospital

Coloplast and Emperor

Zealand Pharma and SampsonMay

 

Best Use of Digital from the Hospitality Sector

Cripps Barn Group Ltd and Equimedia Ltd

Harvester and OneFifty Consultancy

 

Best Use of Digital from the Industrial, Engineering and Extractives Sector

GKN Powder Metallurgy and Comprend

Hiperenergy and Radley Yeldar Ltd

SLB and Fleishman Hillard

 

Best Use of Digital from the Professional Services Sector

Chubb and Wardour

Publicis Sapient

 

Best Use of Digital from the Property, Construction and Facilities Management Sector

Gleeds and SampsonMay

Kier and Design Portfolio

Norwegian Log Buildings Ltd and Equimedia Ltd

Willmott Dixon and Tribus Digital

 

Best Use of Digital from the Public Sector

British Army and Cantarus

Capita for the British Army and Great State

Civil Aviation Authority - ATOL and AB Brand and Marketing

Historic England and Storm ID

 

Best Use of Digital from the Retail Sector

Argos and The Organic Agency

Sligro and Happy Horizon - Vertigo 6

 

Best Use of Digital from the Sports, Travel, Leisure and Tourism Sector

Civil Aviation Authority - ATOL and AB Brand and Marketing

Premiership Rugby and Wilderness Agency

Walibi Holland and Happy Horizon

 

Best Use of Digital from the Technology, Media and Telecommunications Sector

Africell and Radstone

atNorth

Logitech and Happy Horizon - Vertigo 6

SAP and 1000heads

 

There is no shortlist for the Grand prix. Everyone shortlisted is eligible and the winner will be announced at a very special awards ceremony on 16 October, at Park Plaza Riverbank, London.