The winners of the 2025 Digital Impact Awards have been revealed, embodying the finest achievements in corporate digital communications worldwide.

Recognised as a benchmark for excellence in engaging stakeholders through digital platforms, the Digital Impact Awards spotlights the most strategic, creative and impactful efforts across the corporate communications field.

This year’s event set a new standard for the industry, showcasing an impressive variety of innovative and effective digital communications strategies in a constantly evolving landscape.

Our distinguished panel of judges faced the tough task of selecting winners from an incredibly competitive group of entries. They commended the submissions for their originality, clear strategic direction and the powerful use of digital tools to engage audiences, unite teams and deliver key messages.

This year's award winners reflect the ever-evolving nature of digital corporate communication, from internal platforms that connect and inspire employees, to external campaigns that enhance brand reputation and build trust with stakeholders. This year's honourees demonstrate not only excellence in execution, but also the forward-thinking and innovation required to thrive in today's complex digital environment. A huge congratulations to all of this year's incredible winners!

Here is the complete list of Digital Impact Awards 2025 winners:

DELIVERABLES

Best Corporate Website

Gold – Coca-Cola Europacific Partners and Conran Design Group

Gold – Zealand Pharma and SampsonMay

Silver – Gleeds and SampsonMay

Silver – Kier and Design Portfolio

Bronze – atNorth and Silver Agency

Bronze – Bregal Investments and Friend Studio

 

Best Use of Mobile or Corporate App

Gold – Alconex Infrastructure and Solutions Limited
Silver – IAG Loyalty & AND Digital

Silver – Optime Group
Bronze – HEINEKEN and Sequel Group

 

Best Digital Communications as Part of an Integrated Campaign

Gold – Shelter and Proper Good Films

Silver – L.O.L. Surprise! and Happy Horizon – Vertigo 6

Bronze – Logitech G and Happy Horizon – Vertigo 6

 

Best Use of Digital to Aid a CSR Campaign

Gold – Project Nemo and Changemaker Studios
Silver – Care & Protect and Hanover Communications

 

Best Corporate Viral Campaign

Gold – Kerrygold and 1000heads
Bronze  – Vodafone

 

Best Use of Online Video

Gold – PlutoTV and Wilderness Agency

Silver – AstraZeneca and Conran Design Group

Bronze – Church Commissioners for England and Wardour

 

Best Use of Audio

Gold – GE Aerospace and Gravity Global

Silver – Transport for London

Bronze – GIB Asset Management (GIB AM) and SEC Newgate

 

Best Digital Accessibility

Gold – Santander and Hassell Inclusion

Silver – Muscular Dystrophy UK and Itineris

Bronze – Smart Energy GB and ClerksWell

Bronze – Unilever

 

Best Digital Transformation

Gold – Capita for the British Army and Great State

 

Best Use of Artificial Intelligence

Gold – Penti and Quin AI

Silver – Headspace and Monks

Bronze – Informa and Luminous

 

Best Use of Augmented Reality or Virtual Reality

Silver – Flashgroup

Bronze – Galderma and Random42 Scientific Communication

 

Best Use of Data

Gold – DAS Import and Happy Horizon – Vortex Agency

Silver – Walibi Holland and Happy Horizon

Bronze – Civil Aviation Authority – ATOL and AB Brand and Marketing

Bronze – Northern Trains and Enjoy Digital

 

Best Innovation

Gold – Airtel Africa and Friend Studio

Gold – Unilever

Silver – Oakley Capital Investments and Friend Studio

Bronze – The TDS Charitable Foundation and Pocket App Ltd

 

SOCIAL MEDIA

Best Use of Existing Social Media Platforms: Small Budget <£20K

Gold – West Midlands Police with AJB Media and The Cusp

Silver – Kerrygold and 1000heads

Bronze – Logitech and Happy Horizon – Vertigo 6

 

Best Use of Existing Social Media Platforms: Medium Budget £20K–£75K

Gold – Barilla and Bray Leino

Gold – Mazda UK and OneFifty Consultancy

Silver – Harvester and OneFifty Consultancy

Bronze – Kenco and Wilderness Agency

 

Best Use of Existing Social Media Platforms: Large Budget £75K+

Gold – BSH Hausgeräte GmbH (Gaggenau) and Mindshare

Silver – Unilever

 

Best Community Development

Gold – POSCA and saintnicks

Silver – Kerrygold and 1000heads

Silver – MGA – Miniverse and Happy Horizon – Vertigo 6

Bronze – Logitech G and Happy Horizon – Vertigo 6

Bronze – Vodafone and WM Reply

 

BEST USE OF DIGITAL TO AN INTERNAL AUDIENCE

Best Intranet

Gold – Burger King UK and Oak Engage

Silver – American Airlines and Unily

Silver – Jefferson and Unily

Bronze – Hereford & Worcester Fire Rescue Service and DRPG

Bronze – ScS and Oak Engage

 

Best Digital Employee Communications

Gold – McDonald's UK & Ireland and Red Consultancy

Silver – Vodafone

Bronze – Jaguar Land Rover and DRPG

Bronze – Vodafone and WM Reply

 

BEST USE OF DIGITAL TO AN INVESTMENT AUDIENCE

Best Online Annual Report

Gold – Airtel Africa and Friend Studio

Gold – Informa and Luminous

Silver – BT Group and Emperor

Silver – Centrica and Comprend

Bronze – Oakley Capital Investments and Friend Studio

Bronze – Playtech PLC and Jones + Palmer

 

Best Use of Digital to an Investment Audience

Gold – Unilever

Silver – Airtel Africa and Friend Studio

Bronze – Oakley Capital Investments and Friend Studio

 

EVALUATION

Best Evaluation Strategy

Gold – Prominent International European Airport and Onclusive

Silver – Muséum national d'Histoire naturelle (MNHN) and Onclusive

 

BEST USE OF DIGITAL BY SECTOR

Best Use of Digital from the Automotive Sector

Gold – Mazda and OneFifty Consultancy

Silver – Cox Automotive Europe and Great State

 

Best Use of Digital by a Charity, NGO or Not-for-Profit

Gold – The National Forest

Silver – Royal Society of Arts, Manufactures and Commerce and Wardour

Bronze – The TDS Charitable Foundation and Pocket App Ltd

 

Best Use of Digital from the Education Sector

Gold – Anglia Ruskin University (ARU) Distance Learning and Itineris

Silver – Gates Cambridge and Wardour

 

Best Use of Digital from the Energy and Utilities Sector

Gold – Alconex Infrastructure and Solutions Limited

Silver – SmartestEnergy and Emperor

 

Best Use of Digital from the Financial Services Sector

Gold – ABI and PLSA, on behalf of the pensions industry and Third City

Silver – John Lewis Money and Fresh Egg

Silver – UK Finance and FleishmanHillard

Bronze – Aviva

 

Best Use of Digital from the FMCG Sector

Gold – L.O.L. Surprise! and Happy Horizon – Vertigo 6

Silver – MGA - Miniverse and Happy Horizon – Vertigo 6

Bronze – JTI and Sensory-Minds GmbH

 

Best Use of Digital from the Food and Beverage Sector

Gold – HEINEKEN and Sequel Group

Silver – Kerrygold and 1000heads

Bronze – Greene King and Sitecore

 

Best Use of Digital from the Healthcare and Pharmaceutical Sector

Gold – Zealand Pharma and SampsonMay

Silver – Chia-Hsueh Lee and St. Jude Children's Research Hospital

Bronze – Coloplast and Emperor

 

Best Use of Digital from the Hospitality Sector

Gold – Cripps Barn Group Ltd and Equimedia Ltd

Silver – Harvester and OneFifty Consultancy

 

Best Use of Digital from the Industrial, Engineering and Extractives Sector

Gold – SLB with FleishmanHillard and Omnicom Production

Silver – GKN Powder Metallurgy and Comprend

Silver – Hiperenergy and Radley Yeldar

 

Best Use of Digital from the Professional Services Sector

Gold – Publicis Sapient

Silver – Chubb and Wardour

 

Best Use of Digital from the Property, Construction and Facilities Management Sector

Gold – Willmott Dixon and Tribus Digital

Silver – Kier and Design Portfolio

Bronze – Gleeds and SampsonMay

Bronze – Norwegian Log Buildings Ltd and Equimedia Ltd

 

Best Use of Digital from the Public Sector

Gold – Capita for the British Army and Great State

Silver – Civil Aviation Authority - ATOL and AB Brand and Marketing

Silver – Historic England and Storm ID

Bronze – British Army and Cantarus

 

Best Use of Digital from the Retail Sector

Gold – Argos and The Organic Agency

Silver – Sligro and Happy Horizon – Vertigo 6

 

Best Use of Digital from the Sports, Travel, Leisure and Tourism Sector

Gold – Premiership Rugby and Wilderness Agency

Gold – Walibi Holland and Happy Horizon

Silver – Civil Aviation Authority - ATOL and AB Brand and Marketing

 

Best Use of Digital from the Technology, Media and Telecommunications Sector

Gold – SAP and 1000heads

Silver – Africell and Radstone

Silver – atNorth

Bronze – Logitech and Happy Horizon – Vertigo 6

 

GRAND ACCOLADE

Grand Prix
Capita for the British Army and Great State