Work by major global PR agencies are represented in the Cannes Creative Data Lions shortlist for 2025, with Weber Shandwick featuring in six entries.

Entries from Weber Shandwick featuring in the Cannes Creative Data Lions shortlist include 'Zip Code Exam', with Area 23; 'Life Donor Card', with MRM Germany; and 'Drops of Hope', with FCB, New York. The agency's international offices in New York, Chicago, Munich and London all feature. 

In the UK, MullenLowe UK and Weber Shandwick London are recognised for Knorr's '#UnlockYourGreenFlag', underlining a growing interest in social insight-led campaigns.

Latin American agencies, particularly from Brazil, are strongly represented. AlmapBBDO and Serviceplan Munich, in partnership with São Paulo-based Tulom, are behind several standout campaigns, including 'Menopause Mode', 'Efficient Way to Pay' and 'Breastmilk Money'. 

A deep integration of technology and real-time data feature in many entries across this year's shortlist, such as VML's 'Game Guardian' and 'Sound Scales', which leverage wearable tech, AI and live data for personalised user experiences.

The winners will be revealed during the Cannes Lions Festival on Wednesday, 18 June.