The “See It. Say It. Sorted” campaign has been relaunched with modernised illustrations, graphics and animation.

A refreshed version of the “See It. Say It. Sorted" rail safety campaign has been launched, aiming to encourage the public to report suspicious behaviour to British Transport Police.  

The original campaign, published in 2016, sought to encourage people to report unusual behaviour. The department of transport and AML, a strategic and creative communications agency, have created a new version of the campaign that includes more situations in which the public should contact the police.

The refreshed campaign makes use of more vibrant colours, modern illustration styles and simpler layouts. A series of nine new posters from the campaign will run on social media and across the UK railway to encourage users to report unusual behaviour. 

Ian Henderson, CEO at AML, says:  “We’re proud to have created it back in 2016, and to be entrusted again to refresh it for today’s audiences.”