THE UK TOP 50 IN FOCUS: AFFIXXIUS FILMS
As attention spans wane and appetites for snappy visual content grow, corporate film agencies have been busily re-thinking the craft of corporate storytelling. Those leading the way this year were celebrated in the UK Top 50 ranking, and so we are shining a spotlight on their work, beginning with Affixxius. Here, the agency describes how its blend of technical expertise and storytelling is designed to create "moreish" visuals that remain with audiences long after the credits.
Affixxius Films
London and Leicester
22 years
11-50 people
Strategy, creative and film
Amazon, Center Parcs, Ford, Gymshark, Holland & Barrett and Sony
51-100
Affixxius is an independent Leicester-based agency specialising in strategy-first creative video campaigns for clients such as Amazon, Ford, Gymshark, Holland & Barrett and Center Parcs. Established more than twenty years ago, Affixxius prides itself on creating moreish visuals that resonate with audiences, and always prioritises delivering emotion on screen through creative and memorable storytelling.
Walk us through the creative process. How do you take a new project from an initial idea to delivery?
It begins with a thorough briefing and strategy phase. From there, we move into ideation and a 'tissue session'.
Once the core concept is honed, we present it clearly and compellingly. From there, we transition into production, where everything is handled in-house. Post-launch, we activate and celebrate the content. Finally, we review.
Tell us about a recent project you are particularly proud of.
Ford x Eric Cantona - Ooh Aah Electric Car. This is a great example of what makes Affixxius the perfect production partner: seven days notice to film three pieces of content, in a six hour shoot period, in the South of France and, oh - we need a choir!
Our in-house structure affords us the flexibility to be responsive to big challenging briefs and execute them to highest possible calibre.
