THE UK TOP 50 IN FOCUS: AUSPICIOUS GROUP
Only one year old, Auspicious Group has already scooped up numerous awards. The agency collective is making waves across corporate film. In this interview, the team discusses their recent projects, including a trailer for the Women's Super League, their growth strategy and upcoming acquisitions.
Auspicious Group
London, Manchester (UK), New York, Portland (US)
One year
11-50 people
Film production, TV commercial production, corporate communications and PR, digital and learning
PwC, Bloomberg, Santander, Johnson & Johnson, Boston Consulting Group
100+
Tell us about a recent project you are particularly proud of.
We’re a proudly woman-owned group, co-founded by Barnaby Cook and Rachel Pendered, so everything we do highlighting the power of women is particularly close to our hearts. So on that theme, we were thrilled to be asked to produce one of the trailers for the current Women’s Super League season.
More widely, we recently worked with a financial services company to produce a short commercial. What was interesting here is how we used AI to deliver backdrops and interfaces, allowing us to film everything in one day – it cut down on travel, time and most importantly for all involved, cost.
Any predictions, objectives and plans for the upcoming 6-12 months?
As a group we’re only six or seven months in, but we’re going great guns at the moment as all our businesses complement each other well. We have several additional acquisitions in the pipeline, and are working on some tech products in the world of learning that our clients desperately need to help them ride the wave of the current AI disruption.
We recently announced Amanda Nolen, one of the most respected figures in learning and the future of work, as a non-executive director. We’re targeting the learning and skills sector for growth, and her guidance – particularly to our wonderful DBLX team – will be invaluable.
To deliver continued growth, we’ll be focusing on making sure our clients know our true breadth of capabilities to be able to deliver more for them and at better cost. Internally, we have a laser focus on giving our people the resources they and their businesses need to allow us to be more than just a sum of our parts – a key task for a CEO or management team.
Oh, and we’ve made three acquisitions since we launched in October last year – so we wouldn’t bet against another one.
Wondering how to rise through the ranks of the esteemed EVCOM UK Top 50? Entries for Communicate magazine's Lens Awards open soon. A win not only affirms your creative credentials in corporate film, but also enhances your standing in the rankings. Whether you're an EVCOM member or not, we want to see your best work. Full details available here.
