Walk us through the creative process. How do you take a new project from an initial idea to delivery? 

Our creative process always starts with the clients’ objectives: what impact will this campaign have on the organisation? Who does it need to reach, and what content are they watching already? Whether it’s reaching a sales target, influencing opinions, changing behaviours for the better or inspiring people to donate to a cause, we agree on a creative plan that will deliver these outcomes before moving into production. Once the project is complete, we review with our client and apply our learnings to the next campaign, so we’re constantly improving our partnership and processes to deliver more effective content.

Tell us about a recent project you are particularly proud of.

Our customer advocacy work for Postman and GoCardless has involved working and filming with people on location all over the world, including the US, Canada, India, France, Germany and Australia. The logistics are always challenging, but these exciting locations contribute diverse and beautiful content to ongoing video campaigns that are, most importantly, delivering great results for our clients.

Looking ahead, what do you see as the biggest trends in corporate video over the next few years?

With the UK film and TV industry entering a tough phase, there will be more crossover of talent and skills to the corporate video industry. This will lead to an increase in creativity, facilities and techniques usually reserved for bigger productions. AI will make processes more efficient and solve a lot of problems that couldn’t be overcome before, but it won’t necessarily lead to better or more impactful content.

We’ll see fewer single films and more video series with multiple social edits, which will lead to new social video agencies that build and engage communities rather than target audiences. Video podcasts will see an increase in demand for long-form video content.

Wondering how to rise through the ranks of the esteemed EVCOM UK Top 50? Entries for Communicate magazine's Lens Awards open soon. A win not only affirms your creative credentials in corporate film, but also enhances your standing in the rankings. Whether you're an EVCOM member or not, we want to see your best work. Full details available here.