Give us a brief overview of your agency. What sets you apart in the corporate video space?
What sets us apart is the way we combine beautifully shot live-action with sharp, in-house motion graphics - so our videos look slick and actually explain stuff clearly. We’re not just making things look good for the sake of it; we make content that tells a story and gets results, especially in complex sectors like highways, engineering and education.
Walk us through the creative process. How do you take a new project from an initial idea to delivery?
We follow a clear four-phase process: strategy, pre-production, production and post. It starts with a strategy session: understanding the audience, goals and key messages. Then we move into creative development, scripting and storyboarding (with client input throughout).
From there, it’s on to filming: using 4K broadcast kit and making sure every shoot is safe, efficient and looks the business. Finally, our in-house editors pull it all together. Clients can leave feedback directly online, and we handle everything through to final delivery, tailored for social, web or wherever it’s going.
Tell us about a recent project you are particularly proud of.
One standout recent project was a home security campaign we developed for Staffordshire Police, inspired by the classic TV series 'Through the Keyhole'. Tasked with creating a light-hearted yet informative video that could run year-round, not just seasonally, we pitched a playful concept: a home so secure, even the presenter couldn't get in.
This approach allowed us to showcase common home security vulnerabilities while demonstrating how to address them, all within a two-minute format. Working closely with the police's early intervention and prevention team, we distilled their guidance into an engaging script written as a tongue-in-cheek homage to Loyd Grossman's iconic presenting style. To elevate the parody, we cast a seasoned ex-BBC presenter and directed the video like a genuine daytime TV segment, complete with handheld footage and ‘Homes Under the Hammer’-style walkthroughs.
The twist? As the story unfolds, the viewer realises the affable host is actually a frustrated would-be intruder. This narrative shift, combined with comedic cues and subtle production choices, helped deliver a message that was both entertaining and memorable. In post-production, we added a broadcast-style intro, bespoke music and subtitles for accessibility.
The final edit was optimised in three formats for deployment across different social platforms, with the campaign promoted via Staffordshire Police's own channels and supported by paid Facebook advertising. The result is a public information piece that breaks the mould, catching attention while staying firmly on message.
Looking ahead, what do you see as the biggest trends in corporate video over the next few years?
We're seeing a big push toward short-form and user-generated content, especially for social. But that doesn't mean long-form is dead. Flagship videos still matter, and the smart brands are creating evergreen content they can repurpose over time. Budgets are tighter, expectations are higher so flexibility and shelf-life are key.
Any predictions, objectives and plans for the upcoming 6-12 months?
Survival! But seriously, like a lot of agencies, we're focused on building systems that make the day-to-day smoother, both for our team and our clients. One of the biggest shifts will be how we use AI: not to replace creativity, but to take the edge off repetitive tasks and free up time to do the fun, smart stuff. Budgets are getting tighter, so we’ve got to be sharper, and staying on top of new tech is part of that. If we don’t, someone else will!
