Give us a brief overview of your agency. What sets you apart in the corporate video space?

At Plastic Pictures, we shape and make content for the most mission-led companies and purposeful brands in the world. We merge creative agency thinking with production house expertise to deliver film-first campaigns worth talking about. We are 'Idea Shapers'.

We bend, flex, push and pull at ideas, throwing mega-watts of energy and creativity into solving even the most complex business challenges. Our positive attitude and optimistic outlook inspire our clients and collaborators to believe in the power of creativity and the impact we create together.

Walk us through the creative process. How do you take a new project from an initial idea to delivery?

Our process begins with research, where we dive deep into the client, the audience, and the competitive landscape. We ask critical questions such as: Who are we talking to? What do they already know? Where and why will they watch this content?

Next, we move to synthesis, turning these insights into a clear creative brief. This brief distills all the research into sharp, focused guidance, which we then share with the client for feedback and alignment.

The creative brief empowers our creative team by defining the challenges, aligning everyone on the vision, and setting the stage for ideas to flourish.

During ideation, our team collaborates to generate and refine ideas. This phase combines bold thinking with strategic focus, ensuring concepts are both original and effective.

Finally, once a creative direction is approved, we move into creation, bringing the idea to life with our trademark craft, quality, and attention to detail. At every stage, we are committed to shaping ideas that stand out and deliver real impact.

Tell us about a recent project you are particularly proud of. 

HSBC: 'History of Technology'. It is a multi-award-winning corporate film exploring tech innovation.

The film the EVCOM Grand Prix and multiple Golds across EVCOM, Golden Award of Montreux, Brand Film Awards and New York Festivals. It was recognised for outstanding narration, direction and sound design.

Looking ahead, what do you see as the biggest trends in corporate video over the next few years?

Audiences no longer consume content in the same way. Platforms, formats and attention spans are all shifting. They're more fragmented and bombarded than ever, which makes it tougher for brands/organisations to cut through. We see several big trends shaping the future of corporate video: social-first storytelling, with content designed to thrive in social feeds, not just repurposed from longer formats; influencer-led content, with trusted voices bringing corporate messages to life in authentic, relatable ways; and learning and development films that actually engage, not dry training videos, but creative storytelling that makes people want to watch and learn.

Any predictions, objectives and plans for the upcoming 6-12 months?

Traditional models of partner selection and hiring, like the pitch process, are facing growing criticism, with much of the industry now backing the 'Fair Pitches’ initiative. Pitches are often performative, expensive and unrealistic.

They can reward slick presentations over genuine partnership and rarely reflect the true dynamics of working together day-to-day. Instead, we believe in approaches like chemistry sessions, small paid pilots, or co-creation sprints. These give clients a real window into how teams think, collaborate, and solve problems and that’s ultimately far more valuable than a staged pitch deck.

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If you're wondering how you, too, can ascend the the ranks of the prestigious EVCOM UK Top 50 ranking, look no further. Entries for Communicate magazine's Lens Awards are open. A win will not only affirm your creative credentials in corporate film, and perhaps turn a few competitors green, but also elevates your standing in the ranking: a distinction that truly sets your agency apart. Whether you're an EVCOM member or not, however, we want to see your best work. Full details available here.