Give us a brief overview of your agency. What sets you apart in the corporate video space?

We have been nurturing young talent for 21 years - this gives us incredible insight to latest trends, technologies we blend this with experienced creative directors and producers which we then pass on to our clients to keep them one step ahead. We only bill for core work cutting out the huge waste created by bigger traditional agencies.

Walk us through the creative process. How do you take a new project from an initial idea to delivery?

For 21 years, we’ve nurtured young talent, giving us deep insight into the latest trends and technologies. We combine this fresh perspective with the expertise of seasoned creative directors and producers, a blend we deliver to our clients to keep them ahead of the curve. Unlike larger traditional agencies, we bill only for core work, eliminating unnecessary costs and waste.

Tell us about a recent project you are particularly proud of. 

'The Firm', a Netflix-style drama series that explores ethics and risk. It's a learning tool that uses rich storytelling to contextualise essential topics such as money laundering, bribery and corruption and managing demanding clients.

Looking ahead, what do you see as the biggest trends in corporate video over the next few years?

The media landscape is set for a remarkable transformation over the next few years, with streaming services and evolving digital habits at the heart of this change. Industry forecasts suggest the global entertainment market could hit $61.74 billion in revenue by 2029. Several emerging patterns are reshaping the field.

Audiences are increasingly seeking out specialised, high-calibre content, while cultural influences from Asia, especially Thailand and China, are gaining unprecedented prominence. There’s a growing appetite for layered storytelling and immersive experiences, as nostalgia itself takes on new forms.

A shift in visual language is also underway, with soft pastel palettes and playful design elements reflecting a collective desire for meaningful emotional connection. Brands are under pressure to champion sustainability and inclusivity, responding to consumers who prioritise ethical and thoughtful choices.

Hollywood’s tried and true franchise playbook is showing signs of wear, pressing creators and brands to explore innovative narrative approaches.

On the technological front, advances in AI, augmented and virtual reality are radically altering how content is produced and consumed. Generative AI, in particular, is poised to disrupt creative workflows by increasing efficiency and cutting costs. Meanwhile, the blending of real and virtual worlds is ushering in more engaging and immersive entertainment experiences than ever before.

Any predictions, objectives and plans for the upcoming 6-12 months?

We are planning to launch Pretzel & Partners. With the challenges facing large agencies today, we believe the moment is right to leverage our own network cultivated over 21 years. Our goal is to provide clients with a comprehensive agency service, drawing on trusted connections only when they truly fit the project’s needs. This approach lets us offer a tailored, flexible in-house team that delivers every stage of work both creatively and efficiently, ensuring outstanding results without unnecessary costs.

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If you're wondering how you, too, can ascend the the ranks of the prestigious EVCOM UK Top 50 ranking, look no further. Entries for Communicate magazine's Lens Awards are open. A win will not only affirm your creative credentials in corporate film, and perhaps turn a few competitors green, but also elevates your standing in the ranking: a distinction that truly sets your agency apart. Whether you're an EVCOM member or not, however, we want to see your best work. Full details available here.