New research by The Chartered Institute of Public Relations (CIPR) shows that UK organisations with less than 500 employees are not investing in internal communications.

A recent report funded by the CIPR Research Fund, finds that when organisations reach 150 employees, informal communications networks break down, with few businesses investing in the structure and leadership alignment needed to upkeep clarity between employees.  

This survey with 74 respondents and 10 in-depth interviews showed under-resourced internal communications functions, weak communication and leadership bonds and limited focus on strategic planning are recurring challenges causing breakdown in communications.

The report recommends that smaller companies invest in their organisation during times of growth as well as in times of crisis. They suggest that they ensure a budget for additional employees while still having enough to support employees. It also expresses the importance of establishing leadership and reporting lines which enhance organisation.  

Advita Patel, president at CIPR, hopes this work will help smaller organisations see the importance of internal communications. “This research gives a voice to a part of the workforce we rarely hear from. It shows that while smaller organisations value internal communication, many lack the structure, skills or leadership support to make it work strategically.”