Research highlights the importance of traditional institutions, despite prevalent AI usage.

People are turning to artificial intelligence tools to make financial decisions, but they do not find these platforms to be the most trustworthy, a UK study has found. 

More than half of UK adults now use AI platforms for financial guidance, with savers investing an average of £2,350 in 2025 due to AI-generated advice.

Only two-thirds of AI users said they were satisfied with investment advice offered by the platforms. Banks' own websites, however, were cited as the most trustworthy source of information by 81% of respondents.

The study, published by consultancy STRAT7, comes as Britain prepares to ease rules on how financial advice is given to consumers by April. 

The changes will mean banks and financial firms will be able to offer targeted support and recommendations to customers on what they could do with their money, based on their financial circumstances and the behaviour of others in similar situations.

The research indicates a shift in how savers are behaving. While AI tools bring greater accessibility to financial insight, especially among younger adults, this has not yet replaced the authority of traditional institutions.