Brunswick Creative has been rebranded to Investor Brand, as the advisory firm sharpens its investor communications focus.

Brunswick Creative has rebranded as 'Investor Brand', as the communications firm positions its creative capability around capital markets audiences. 

The change reflects what Brunswick describes as increased client demand for advice that combines strategic counsel with creative execution across reporting and leadership communications, according to Sonal R Patel, partner and global head of Investor Brand.

Patel said the new name was intended to emphasise investor communications as a distinct discipline, while remaining integrated within Brunswick's wider advisory business. 

Investor Brand follows the rebranding of MerchantCantos as Brunswick Creative four years ago. Patel said the focus on investors and analysts would sit alongside, rather than replace, wider stakeholder communications such as corporate and employee engagement work. 

The Investor Brand practice is being introduced globally and will operate alongside Brunswick's advisory teams across regions.